Accedo launches targeted AR ads for AWS’ MediaTailor

accedo AR
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Accedo has announced the launch of a targeted advertising solution for augmented reality (AR) experiences with the API integration of Amazon Web Services (AWS) Elemental MediaTailor.

AWS Elemental MediaTailor is a cloud-based video service that lets customers insert targeted advertising into video streams without sacrificing broadcast-level quality-of-service. This enables each viewer of live or on-demand video to receive a stream that combines content with ads personalized to them.

The Accedo AR solution, powered by its Accedo One video platform, is designed to give a TV viewer a more personalized second-screen experience during long-distance sports events such as marathons, rally, or bicycle races.

The integration of Accedo One with MediaTailor allows video service providers, brands, and broadcasters to monetize content with targeted advertising in the AR environment. It also addresses the technical challenges associated with AR device fragmentation, live video synchronization, and other information elements, says Fredrik Anderson, SVP of strategy and solutions at Accedo.

“Having launched our AR prototype earlier this year, we have demonstrated the ability to deliver an extra dimension to certain types of programming,” he said.

Accedo said it will demo the solution at its stand at IBC next month.

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