Accedo and ITV launch AI-powered personalization project

Image credit: Accedo

Accedo has announced a project with British broadcaster ITV to use artificial intelligence to automatically generate cover artwork which is likely to appeal best to a given user segment.

The project – which will be tested with a focus group of ITV users – follows a prototype developed on top of the Amazon Web Services cloud platform to leverage the emotional triggers of viewers to deliver personalized cover art and in turn increase user engagement and video consumption.

It has initially been tested on a number of video samples, generating thumbnails for different artwork strategies, such as focusing on main characters or the mood of the user, for example.

Working with ITV, Accedo will be able to validate the business case. The focus group with ITV’s customers will aim to evaluate in depth emotional reactions to a different set of pre-generated thumbnails. The observations will be the baseline for a prototype set of rules to preselect relevant thumbnails, such as key characters in the episode, key elements in the episode’s description, or key scenes, for example.

“This projects opens up huge potential to offer our viewers a much more personalized, and therefore engaging, experience,” said Lee Marshall, head of product at ITV Hub.

The prototype combines the deep learning-based image and video capabilities of Amazon Rekognition with the Accedo One video experience platform, Accedo Publish content management solution, and Accedo Optimize A/B testing platform to dynamically create, test, and adapt artwork, based on a number of different criteria.

“Video services are gradually putting more and more effort into personalizing services in numerous ways, from personalized ads to content recommendations,” said Accedo CEO Michael Lantz. “Collaborating with ITV gives us not only the content to test our prototype on, but also the reality check our innovation ideas need to make sure they address an existing challenge in a way which will have a positive impact on our customers’ business.”

Accedo says it is looking to launch other similar initiatives with partners.

Accedo will be demonstrating the prototype on its booth at IBC next month.

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