Accenture has opened a flagship location for Accenture Interactive in Hong Kong that will serve as a space for the company’s clients to co-create, innovate and apply the latest digital technologies and experiences.
The 40,000+-square-foot studio space will provide clients full access to the digital capabilities of Accenture Interactive, Fjord and PacificLink to help transform their businesses, ranging from innovation to strategy, experience design, creative content and technology.
Clients can get hands-on with and apply leading technologies to solve critical business challenges and reimagine customer experiences in an innovative workspace equipped with all the tools needed to build and test prototypes in an agile manner, said Brian Whipple, global head of Accenture Interactive.
“Our Hong Kong digital studios are meant to inspire – not just our people but also our clients – who want to create the next, transformative customer experiences with us,” said Whipple. “Our goal is to balance forward-thinking innovation with the practicality of applying it now in an environment that promotes agility, co-creation and experimentation to help our clients innovate in the ‘new’.”
Accenture Interactive Studios brings together end-to-end digital customer experience services for clients, including digital strategy, creative ideation, service design, marketing campaigns, content and technical implementation. Clients are able to tap into a range of forward-thinking capabilities and amenities, including:
- Digitally enabled, fully configurable workspaces that feature collaboration tools such as the latest conferencing and interactive whiteboards, which allow someone in the room, as well as remotely, to simultaneously write on a whiteboard or tablet as if they were together
- Function-specific zones, such as a workshop space that enables rapid prototyping and immersive simulation of client environments
- A design studio by Fjord – the design and innovation unit of Accenture Interactive – that applies design thinking methodologies and rapid prototyping to create engaging digital services
- A content studio, including post-production facilities, focused on creating, producing and scaling marketing and advertising campaigns globally.
Accenture Studios are part of the Accenture Innovation Architecture which brings together the company’s capabilities – from research, ventures and labs to studios, innovation centers and delivery centers – to develop and deliver innovations for clients, and to scale them faster.
The Hong Kong studios are part of Accenture’s digital business footprint in Greater China, which also includes its Analytics and Mobility businesses. In June, the company launched the Accenture Digital Centre of Excellence (DCoE) in Shanghai. The company plans to expand Accenture Interactive Studios into mainland China in the future.