Indian telco Airtel and Netflix have announced an expansion of their partnership through which subscribers of select mobile postpaid and V-Fiber Home Broadband plans will receive a free three-month trial subscription to Netflix.
Customers on eligible plans will be able to sign up for the trial through the Airtel TV app and the My Airtel app. Once the three months are up, subscribers will be able to pay for their Netflix subscription using their Airtel postpaid or home broadband bill. The offer will also be extended to existing Netflix subscribers.
Airtel subscribers who don’t have a plan that qualifies for the offer will still be able to sign up to Netflix through the operator’s apps and pay for their subscription using their Airtel bill.
Details of eligible postpaid mobile and home broadband plans will be announced over the coming weeks. The two companies have also partnered to promote Netflix content via a dedicated row on the Airtel TV app.
Gopal Vittal, MD and CEO (India & South Asia) at Bharti Airtel said, “Affordable high speed data services and growing smart devices have created a massive opportunity, perhaps one of the biggest in the world, for the uptake of content – both local and global.”
Vittal said the operator’s TV service is growing fast on the back of booming demand for content on smartphones.