New Myanmar mobile operator Ananda has launched its 4G+ data-only service in Yangon, offering users unlimited data for 35,000 kyats ($25) per month.
The launch offer includes a free mi-fi hotspot and a 4G+ SIM. Ananda is also offering a fixed 4G+ router which allows users to share a single, unlimited data connection at home. Up to 30 Wi-Fi-enabled devices can connect to the router simultaneously, Ananda says.
Ananda is initially offering just one month of unlimited data to launch the service – after the offer expires, users who opt out of the unlimited plan can select a range of alternate plans, such as one week of unlimited data for 10,000 kyats; 7.5 GB data for one month for 5,400 kyats; 15GB data for one month for 10,000 kyats; and 60GB data for 60 days for 38,000 kyats.
Customers can boost their plans with add-ons for specific apps (such as YouTube, Facebook and Viber).
Ananda is owned by Amara Communications (ACS), which specializes in network rollout services including tower foundation civil works, installation of power and radio communications equipment as well as operation and maintenance of towers.
In October 2016, ACS acquired a mobile license and 20 MHz of 2.6-GHz spectrum to offer TD-LTE services. Because Ananda is a greenfield TD-LTE operator, it doesn’t offer cellular voice calls or SMS – only mobile broadband.
Ananda actually staged a public launch of its 4G+ service in Yangon in February, but that was mainly to promote the brand.
Earlier this week, Myanmar’s other upstart operator, MyTel, announced it would officially launch a nationwide 4G service in June. That would bring the number of mobile operators in Myanmar to five, including existing cellcos Ooredoo Myanmar, Telenor Myanmar and MPT.