Antifragility will help drive sustainable digital future in Asia-Pacific

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Digital transformation has traditionally been a lengthy, elaborate process. Organisations must develop clear business objectives to act and react to market changes before replacing legacy infrastructure with digital infrastructure.

This migration to advanced digital solutions has suddenly been turbocharged with the current COVID-19 pandemic, compelling businesses to keep pace with evolving customer behaviors and preferences. The companies that have survived and even thrived in the current business environment have proactively adopted digital innovations and new business models.
Frost & Sullivan’s latest thought leadership paper, ‘Antifragility and its Role in Driving a Digital Future in Asia-Pacific’, analyses the critical need for Asia-Pacific companies to transform digitally and be resilient against future disruptions and dynamic markets.

It examines how multi-channel digital solutions help digital remittance companies reduce their dependence on physical infrastructure and become more resilient, sustainable, and digital to emerge stronger from the COVID-19 pandemic with robust value propositions that can withstand an uncertain future.

“The remittance market is characterized by high fees due to the involvement of intermediaries and high capital outlay,” explained Quah Mei Lee, Associate Director, Information Communication and Technology at Frost & Sullivan. “The new digital solutions, which can help businesses reduce fees and expand the market, have already positioned the Asia-Pacific digital remittance market to increase by 24.8% year-over-year (YoY), despite a decline of 18.8% YoY in global remittance in 2020. Pre-COVID-19, remittance players such as Western Union that depended heavily on physical infrastructure experienced lower remittance turnover rates than players like Euronet and Merchantrade, which offer multiple digital channels.”

Ramasamy K. Veeran, founder and Group Managing Director at Merchantrade, noted: “During the lockdown, Merchantrade’s eRemit online remittance service experienced a rapid upward trajectory as transactions moved online. Some of the reasons for Merchantrade’s outstanding results in 2020 are its diversified and synergistic businesses, the strength of its partnerships, and the scalability of its solutions. Merchantrade now has a digital remittance solution and a digital platform that connects most of its regional partner banks. It also has a growing ecosystem of related digital solutions built through partnerships to help people within their joint target segments.”

Solution providers like Merchantrade can showcase antifragility and thrive as a result of disruption by offering clients across industries leading-edge solutions that meet their specific needs. Companies can excel in the remittance market by:
• Emphasizing partnerships with other market players to build an ecosystem that appeals to wider market segments while delivering an enhanced customer experience.
• Leveraging technology to develop beneficial and scalable use cases that can address different needs in the market.
• Adopting long-term, sustainable business models with a 360-degrees perspective that takes potential adversities into account to remain resilient.
Acknowledging the shift towards technology-first by offering effective and efficient digital solutions that are less dependent on physical infrastructure.

You can download the white paper here.

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