APAC ahead of the game in IoT ROI: Vodafone survey


Vodafone’s fourth annual Internet of Things (IoT) Barometer Report reports that 70% of IoT adopters in Asia-Pacific have seen significant return on their IoT investment, compared to 63% globally, and 61% of Asia-Pacific companies are using IoT to support large-scale business transformation.

For businesses in Asia-Pacific — Australia, China, India, South Korea and Japan — IoT remains a top business focus, as 84% of companies view IoT as critical for the future success of their organization. As a result, companies are focusing on how they invest in IoT, rather than whether they should. In fact, 96% of survey respondents in the region have increased their IoT spend in the past 12 months, with 52% planning to launch new connected solutions in the next 12 months.

Additionally, 68% of companies have consistently given employees access to IoT data on their mobile devices, a factor in the 51% of adopters in Asia-Pacific who have seen increased staff productivity as a result of implementing IoT.

The Vodafone IoT Barometer also found that companies in Asia-Pacific are creating new ecosystems through IoT – almost a third of IoT adopters are using the technology to connect multiple organizations and/or industries.

Vodafone’s Head of IoT for Asia-Pacific, Justin Nelson stated, “This year’s report shows that we’ve moved from simply adopting Internet of Things technologies towards realizing the true business value that IoT can bring to organizations. Whether it’s connected supply chains for manufacturers, remote monitoring and control of industrial machines, or a connected health proposition, businesses are seeing significant results from their IoT deployments, changing the way they do business, and even facilitating new partnerships to serve customers in new ways.”

On a global level, it is clear organizations treat IoT as an important component of their IT commitment:

  • IoT is now attracting a greater share of overall IT spending as it accounts for 24% of the average IT budget – equivalent to IT spending around cloud computing or data analytics.
  • 56% of organisations have integrated IoT data into their existing core business systems such as ERP, cloud hosting platforms, analytics tools, and mobile applications.

This year’s research also revealed that IoT is playing a major role in helping companies redefine their business in order to meet the rapidly changing demands of today’s customers. For example, IoT data is informing business strategy in new ways, as 64% of businesses consistently use big data and analytics platforms to support decision-making. Additionally, 48% of companies globally are using IoT to support large scale business transformations such as helping to change a manufacturing business into a service company.

The survey, conducted by Circle Research, has been expanded for the 2016 report to nearly 1,100 total interviews – a sample size increase of 70% over last year. The global findings in 2016 include organizations from Ireland, the United Arab Emirates, and the public sector for the first time.

– 95% of Internet of Things technology adopters in Asia-Pacific have increased their number of IoT projects in the past 12 months.

– 84% of respondents in Asia-Pacific view the Internet of Things as critical for the future success of their organization.

The report is available to download here.

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