OTT SVoD revenues in Asia Pacific will reach $10 billion by 2021 from $6.5 billion today, reaching 200 million subscribers, twice that of 2016, according to a new study from Rethink Technology Research.
In its first forecast of OTT video subscribers across Asia Pacific, Rethink projects that pure play SVoD services will dominate the OTT video market revenue-wise (at $6.29 billion) ahead of operator-supplied services.
Asia Pacific is made up of a multitude of contrasting individual markets, making it fragmented and complex with broadband penetration above 50% in some regions and below 10% in others.
With that caveat in mind, Rethink says China will account for 60% of SVoD revenue in the region by 2021 – an impressive figure considering China is mostly an AVoD market today, with SVoD having just been introduced in the market.
China will also lead the region in OTT video subscriber numbers by 2021, with India in second place with 14.6 million. Indonesia and Japan are close, with each increasing to 9.96 million and 8.1 million by 2021, respectively. The report also provides subscriber forecasts for Australia, Korea, Malaysia, Philippines, Singapore, Thailand and Taiwan.
Rethink says the the countries covered in the report account for around 3.3 billion of Asia Pacific’s entire 4.4 billion population.
Operators mentioned in the report include PCCW; Tata Sky, Videocon d2h, DishTV, Bharti Airtel, Idea Cellular, Reliance Jio, MTNL, Vodafone India, BSNL, Tata Indicom; Telkom Indonesia, Indovision, PT First Media, XL Axiata; NTT DoCoMo, Jupiter Telecom, Sky Perfect TV, SoftBank, KDDI; Korea Telecom, SK Telecom, LG U+; Astro, Telkom Malaysia; Smart Communications, Globe Telecom; TrueVision; Chunghwa Telecom; and Far EasTone.
Pure play SVoD OTT services mentioned include Netflix; Youku Tudou, iQiyi, Tencent Video, LeTV; Hooq; Amazon Video; iFlix; YuppTV, Hotstar, NexGTV, Spuul, Eros Now, BoxTV; Catchplay; Hulu, dTV; Pooq, Tving; and Watcha Play.