Apple enjoying growing demand for its computers in India

Apple demand India
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Apple is not just seeing its iPhone sales increase every quarter but also experiencing growing demand for its Macs and MacBooks in India. As per analysts, the iPhone maker will reportedly increase its revenue from laptops by 50% this calendar year as more enterprises and content creators choose Apple’s device over Windows-based PCs.

Apple is expected to clock more than $1.5 billion in revenue from its laptops in India, Counterpoint Research said, adding that the growth will allow the company to corner a fourth of the overall laptop revenue share in India. India’s laptop market will reach around $6-7 billion in 2022.

While the Apple brand has been enjoying strong traction in the consumer space for MacBooks, Apple’s mindshare and market share across larger enterprises have also been rising.

Apple’s laptop and PC shipments across Indian enterprises have grown more than 50% year-on-year in the first half of 2022, Counterpoint said, adding that Apple has done well to expand the number of corporate resellers and its footprint across key tier-1 and tier-2 towns, which has also helped boost enterprise sales.

The company’s market share is still under 5% of the Indian PC enterprise market. However, analysts are optimistic about Apple’s rise in the enterprise segment.

“In the enterprise market, our customers are increasingly investing in Apple products as a strategy to attract and retain talent. Bank of America is providing iPhones to all of its financial advisers so they can instantly access client information and provide timely wealth management advice from anywhere. Wipro, another large global enterprise customer, is investing in MacBook Air with M1 as a competitive advantage when recruiting new graduates globally, thanks to its superior performance and lower total cost of ownership,” Luca Maestri, Chief Financial Officer, Apple, said during recent earnings calls.

Apple now expects more customers to make Mac available to their entire workforce.

Indian IT company Wipro recently started offering Apple’s MacBook laptops to attract top talent coming out of university.

Wipro’s chief information officer Anup Purohit said young people who are about to join the workforce want to join companies that make use of the latest technologies, and Apple products are the most aspirational for them. “Earlier this year, we made the decision to provide our new university hires with MacBook Air or MacBook Pro, which we believe will add to employee experience,” he was quoted as saying by the Economic Times.

“The Apple brand has been enjoying strong demand in the consumer segment for MacBooks as well as from larger enterprises,” Neil Shah, vice president of research at Counterpoint, told the publication.

Shah noted that Indian enterprises now see MacBooks as a longer-term investment with regular updates, privacy and secure OS and growing MDM (mobile device management) support.

Apple is also planning to begin manufacturing the iPhone 14 in India about two months after the product’s initial release. It has been working with suppliers to ramp up manufacturing in India and shorten the lag in production of the new iPhone from the typical six to nine months for previous launches, Bloomberg recently reported.

Related article: India urges Apple to make $50 billion worth of products locally

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