Aruba introduces ‘Experience Edge’ platform in Hong Kong

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The data explosion in IoT and cloud computing will streamline connections and drive transformative opportunities for offline services. To address this, Aruba, a Hewlett Packard Enterprise company, has introduced the Experience Edge – a platform which intuitively assimilates existing mobile, cloud and IoT (Internet of Things) data into a single, simple system to transform customer experiences. It consists of comprehensive infrastructure coupled with a software platform designed to power smart, connected services without compromising security. 

The digital revolution is transforming our offline lives, as IoT technology and increased interconnectivity allows businesses across the world to offer user-first experiences. From hotel rooms and malls to hospitals and schools, online integration is disrupting traditional business models while creating exciting opportunities for providers to craft more personalised services and products.  

Digital workplace trends are only the beginning of the journey, as the mobile, IoT and cloud worlds are united to transform customer experiences. Aruba’s Edge does not replace existing systems, but instead integrates existing networks to facilitate faster and more intelligent responses to the existing environment. 

An Edge in the‘Experience Economy’

By 2020, leading research firm Gartner predicts that 20.8 billion IoT devices will enter the market – compared with an estimated six billion connected devices in use in 2016 – offering service providers an unrivalled insight into users and their habits, expectations and demands. These technologies are at the heart of a service revolution, helping deliver unprecedentedly rich, personalised experiences to customers and employees – such as food and beverage orders automatically customised according to time and location, and hotel rooms robotically lit and cooled to correlate with previous habits.

Simple and secure integrated experiences

Aruba’s Edge platform is designed to deliver secure, simple, and smart networking, in order to power integrated experiences without compromising simplicity for end users, IT departments, security operators, and for the Line of Business (LoB). It changes the game for IT networks, helping organisations streamline and integrate to get more out of existing investments, respond faster to the changing environment and ultimately get ahead of the competition. It includes:

Unified Network:A simplified edge-to-cloud architecture for wired and wireless connectivity allowing for superior network management. Working well within multi-vendor structures, Aruba’s Unified Network helps companies to offer smooth, integrated network experiences.  

360 Secure Fabric: Centralised role-based access controls and dynamic policy enforcement. The 360 Secure Fabric learns about a network’s operations and recognizes when anomalies occur, in order to adapt and define the right policies, enforcement, and remediation.  

AI-powered Smarts: AI-powered Smarts help IT heads optimize network performance, automate tasks, and offer valuable insights to security operators and the line of business.

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