Malaysian pay-TV provider Astro has launched a new on-demand video streaming service, Njoi Now, for mobile and internet users.
Njoi Now is a mobile app version of Astro’s free Njoi satellite TV service, and offers free on-demand content, box sets and signature titles from Astro Prima, Astro Maya HD, Astro Oasis, Astro AEC, Astro Vaanavil. The service also offers live local sports on Astro Arena, the latest news on Astro Awani, and even exam tutorials on Astro Tutor TV.
Astro said Njoi Now offers Malaysians access to content on all screens, at home and on individual mobiles. Key features include an intelligent recommendation engine that pushes relevant content to individual users, and a content download feature which allows users to download selected content to be viewed offline without requiring an internet connection or incurring additional data usage.
“Since its 2011 launch, Njoi has had an unprecedented take-up rate with the privilege of serving 1.8 million households today, and a near future potential reach of 12 million viewers, said Dato’ Rohana Rozhan, group CEO of Astro. “This is as we execute on our commitment to enable the increasingly digital, connected and on demand lifestyle of our customers.”
While the service is free, there’s also a prepaid premium content option that provides instant access to additional channels and titles, including Astro WARNA, Astro RIA, Astro Wah Lai Toi, Hua Hee Dai, the latest movies on Astro First and Astro Best, and many more from the on-demand section.
Users can also create their own watch list, access HD content and get more content via Njoi Now’s existing “pay as you use” prepaid option – allowing users to buy only the content they want via Njoi Prepaid from convenience stores or credit cards on the app.
The service is supported on multiple devices, currently with up to two devices per signed-in user.