Astro partners with StarHub to bring its Go Shop platform to Singapore

From left: Tan-Tong-Hai, CEO of Starhub, and Dato’ Rohana Rozhan, group CEO of Astro

Malaysian media company Astro and Singaporean telco StarHub have entered into a partnership to offer Go Shop, a 24/7 shopping platform for TV, online and mobile to customers in Singapore.

Starting this month, StarHub customers will be able to enjoy a new way of shopping via informative and entertaining demonstrations on Go Shop. Go Shop is Mandarin channel (StarHub TV Channel 110), which officers customers 24/7 shopping on StarHub TV, or via any device they choose.

Astro group CEO Dato’ Rohana Rozhan said, “Since its launch in January 2015, Go Shop has been providing Malaysians the comfort and convenience of Home Shopping on all screens and devices. We are privileged to now extend this service to our sophisticated and affluent Singaporean neighbors through our partnership with StarHub.”

StarHub CEO Tan Tong Hai said, “We see synergy in creating a seamless and immersive shopping experience for our customers, while providing a trusted platform for businesses to reach out to a wider pool of customers beyond their shores. We have every confidence that Astro Go Shop will be a successful venture that appeals to both consumers and businesses.”

Grace Lee, CEO of Astro GS Shop (AGSS) said, “We are happy to partner with StarHub, a leading consumer brand in Singapore with deep insights into customers’ media consumption and purchasing habits. We look forward to a win-win collaboration with StarHub in scaling the Go Shop customer base regionally and offering Singaporean customers a new experience with the best global products and services from Korean, Singaporean and Malaysian brands.”

Go Shop offers a 24-hour shopping experience where products and services are demonstrated, promoted and sold on multiple platforms, currently through Astro in Malaysia. Go Shop was launched in Malaysia in January 2015 on TV, online and mobile, and has attracted over 500,000 customers and a total of 75 million online and mobile page views in Malaysia.

Customers in Singapore can access Go Shop via StarHub’s Mandarin language Channel 110,, and the Go Shop mobile app, downloadable from Google Play Store and the Apple App Store.

Be the first to comment

What do you think?

This site uses Akismet to reduce spam. Learn how your comment data is processed.