Astro’s online video service provider Tribe has partnered with Singtel to officially launch in Singapore, the Malaysia company’s third overseas market following launches in Indonesia and the Philippines.
Singtel’s OTT video portal app Cast will carry Tribe’s on-demand content via the Aneka Plus pack, which features Malay programs from various content providers, including Astro Malaysia.
Tribe’s content strategy is to curate content offerings tailored to each individual market. Tribe, through its standalone app in Indonesia and Philippines, offers a range of live and on demand content across live sports, Korean drama, Anime, eSports, and Asian movies. In Singapore, the company aims to fulfil demand for Malay content in the digital space.
“Our approach to every market is unique and this partnership with Singtel is a landmark first for Tribe as we explore different GTM models,” said Iskandar Samad, CEO of Tribe. “Singtel’s Cast will be an effective channel to connect a strong customer base with relevant quality content.”
Samad said the online video service will leverage the Singtel tie-up as “a learning opportunity to gain better understanding of market dynamics before we consider launching a standalone OTT product [in Singapore] as we have done in other markets.”