Join AVIA at the Future of Video India on 29 April as we discuss new topics including:
- Businesses in Transition: Narrowing the Gap Between Traditional TV and Digital
- Telecom Leaders Talk: Aggregation and Subscription in India
- Has India’s Digital Footprint Given a Push to Indian Regional Languages?
- Advertising Spend for 2021: Linear TV or Video?
- Tech Leaders Weigh in: Preparation for Direct-to-Consumer Platforms
- She Power: Women Thought Leaders Share Predictions about Future of Video in India
The media and video industry in India has undergone more change in the last six months than it has seen in the last 30 years as a result of the COVID-19 pandemic. According to Sunil Lulla, CEO, BARC India, with the surge in viewing as a result of the lockdown in India, television viewing peaked to 1.26 trillion viewing minutes during lockdown and continues to be greater than pre-COVID levels. More advertisers and brands are also returning to TV as the economic recovery speeds up.
In India it’s not a question of linear television or streaming, it is both, and both continue to grow and prosper as monetisation models develop and learn to cope with the current pandemic.
Registration Link – Partner 15% Discount Code: FOVPRN