BICS launches firewall to optimize SMS traffic and prevent bypass

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BICS has announced the launch of Local SMS Firewall, a fully-managed end-to-end solution which allows operators to protect and optimize their SMS traffic and revenues.

The product manages all A2P and P2P activity, filters it for unbillable traffic and provides a clear path to SMS monetization, BICS says.

Over 23 billion SMS messages are exchanged globally every day. Due to an increasing number of use cases and demand for customer engagement, SMS A2P is forecasted to grow significantly in the coming years. BICS says it created Local SMS Firewall in response to this market need, with mobile operators looking to enhance customer satisfaction and best leverage the increasing opportunities surrounding SMS A2P. It also offers operators a proactive tool in the ongoing fight against the erosion of revenue margins caused by bypass.

“SMS aggregators are always going to look for new ways to disrupt the industry, but with solutions like BICS’ Local SMS Firewall, the industry can protect both their customers and their revenues,” said Bart Vandekerckhove, head of mobile messaging at BICS.

By stopping spoofed and faked messages, the firewall product prevents content providers from bypassing SMS termination fees, he added.

Supported by a team of dedicated bypass engineers, and resulting from a partnership with 6D Technologies, Local SMS Firewall can filter, identify and block bypass traffic, allowing operators to focus on monetising these traffic streams. It protects all SMS flows to the mobile operator and allows service providers to choose which traffic to filter.

BICS is positioning the firewall as a simple one-stop solution, as no additional relationships with third parties are required, or investment in hardware equipment or operational resources for monitoring and maintenance activities.

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