China Unicom Global (CUG) has launched its “CUniq” MVNO service in London, which is offering multiple phone numbers for mainland China, Hong Kong and the UK on one SIM card.
CUniq was jointly launched by CUG and Manx Telecom, leveraging network coverage provided by British mobile operator O2.
The launch marks a milestone in CUG’s global operations strategy as it expands its MVNO operation from Asia-Pacific to Europe, said Jiang Zhengxin, deputy general manager of China Unicom.
“The launch of CUniq enables CUG to offer more convenient services to customers in Europe,” said Jiang.
Zhou Lisong, executive vice president of CUG, said that the company had a proven track record in the MVNO business via its operations in Hong Kong for more than 15 years. China Unicom launched its first (and up to now only) MVNO in Hong Kong in 2000 via a tie-up with 3 Hong Kong.
Zhou added that the company will further enhance the CUniq MVNO service in the future, and has plans to launch it in other countries and regions, such as America, Australia and Japan.
The “one-card-multiple-number” service enables customers to have phone numbers in mainland China, Hong Kong and the UK embedded in one SIM card. Customers can access multi-user voice call service in these three areas and share data with others in 45 countries and regions.