Cisco has launched the Infinite Video Platform (IVP) Labs, which it says will enable all of its Infinite Video customers globally to “define together the future of the consumer video experience” by giving them the ability to test new service features and gauge consumer reaction before launching them commercially.
Cisco says the entertainment and technology market is becoming more and more dynamic to the point that it’s difficult to say exactly what the TV market will look like in 2020, let alone plan ahead to ensure an optimal experience for viewers. The one thing that is certain, says Cisco, is that video service providers will have to move faster than ever.
To that end, IVP Labs allows participating customers to test new features with users before making them generally available. Customers and end users can provide crucial feedback to make these features, and the IVP roadmap, more relevant.
YES, an Israeli provider of multichannel television via satellite, is one of the first operators to take advantage of IVP Labs. Working closely with the IVP product team, YES designed and tested a feature that delivers a personalized user interface to different audience segments and viewers. This new capability is fully integrated with its personalized recommendation engine. Cisco and YES staged a demo of this at CES.
“One of the benefits of moving to IVP is the ability to innovate faster at lower cost,” said Yitschak Elyakim, CTO of YES. “Gone are the days of costly professional services engagements to make minor changes with high downtimes. Being able to provide immediate feedback, and adapt the functionality accordingly, is a critical success factor in the new video world.”
“We are releasing new features for IVP every two weeks,” said Rajeev Raman, senior director of Product and Strategy, Service Provider Video Software, at Cisco. “[IVP Labs’] aim is simple: to create a community in which our customers – and their customers – can directly contribute to shape the IVP roadmap and help define the future of video.”