CNN is hopping onboard the 360 video train with the official launch of its new virtual reality unit, CNNVR, which it’s billing as “a new immersive journalism unit and virtual reality platform” within CNN Digital.
CNN’s global team with footprints in New York, Atlanta, London, Hong Kong, San Francisco, Dubai, Johannesburg, Tokyo, and Beijing will cover major news events in 360 video, transport users to the front row of global events through VR live streams, and produce weekly virtual reality experiences – starting today with a mesmerizing journey into the running of the bulls in Pamplona, Spain.
CNN Digital’s virtual reality content will be available via its iOS and Android apps. CNN claims this makes it the third largest mobile VR app – behind Facebook and YouTube. A desktop version is also available at CNN.com/VR, which now showcases journeys to Indonesia, Tibet, Iraq and others.
CNNVR’s 360 content is distributed across all major headsets: Samsung GearVR, Oculus Rift and Google Daydream.
CNN says it has been experimenting with VR over the past year, producing more than 50 news stories in 360 video, including the devastation of Aleppo, the US inauguration and a chance to experience skydiving – in total, generating more than 30 million views of 360 content on Facebook alone.