DataSpark, Analysys Mason develop network planning app

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Singtel’s data analytics subsidiary DataSpark and Analysys Mason have signed a Memorandum of Understanding to develop a network planning application to help mobile operators drive revenue and optimize capex.

The app helps operators allocate capacity where most appropriate by leveraging Dataspark’s ‘Network Capex Optimizer’ platform to analyze datasets including customer satisfaction scores, potential demand as well as network traffic and yield. Operators can choose the best location for new cellular sites or upgrade existing network infrastructure using insights gleaned from the data.

“Our collaboration with Analysys Mason has the potential to boost the financial performance of mobile operators worldwide,” said DataSpark chief operating officer Ying Shao Wei. “It could be a game-changer for telcos in that it can help them build their networks more efficiently and enhance their customer engagement. By using the app to distill and analyze datasets, including past customer transactions in a non-invasive manner, operators can customize products and services for specific customer segments to generate new revenue streams.”

DataSpark says operators will be able to make better and more informed decisions based on the app’s recommendations. Trials on the app being conducted by ‘a major Southeast Asian telco’ have demonstrated an 11% improvement on the carrier’s ROI compared to current approaches which only takes into account traffic.

“This collaboration brings a practical approach to big data analytics for Analysys Mason’s clients,” said Analysys Mason CEO Bram Moerman. “With capex optimization as a first use case, we are confident that our approach lends itself equally well to revenue enhancement opportunities, as well as tackling next generation 5G deployment strategies.”

DataSpark and Analysys Mason are also working with mobile operators in the Asia Pacific region to support the development of analytics capabilities for objective decision making. In the future, the application will have additional capabilities to help carriers plan fixed wireless access deployment, fiber-to-the-home rollout and 5G deployment. It will also include a feature to help telcos identify new data monetization opportunities in sectors such as transportation, advertising and smart urban planning.

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