Enterprise video markets such as e-learning, video communications and video surveillance should be targeted by operators looking to benefit from the transition to IP-based services over the next few years, according to a new study published by Strategy Analytics and sponsored by Huawei.
The report predicts that the global video market as a whole will reach $841.8 billion by 2022, compared to $700 billion in 2017, an annual growth rate of 3.8%. The share of enterprise or vertical applications is expected to increase from 32% to 37% over the same period, representing an annual growth rate of 8.1%. Strategy Analytics says the enterprise video market represents a $312 billon opportunity for operators to cash in on.
Huawei says the report intends to highlight new opportunities for telecoms operators sparked by the emergence and proliferation of internet technologies. The report concludes that new forms of video content distribution will open up the market for companies not originally part of the traditional video ecosystem.
While some telecoms operators have established themselves as IPTV service providers, they now also have an opportunity to embrace vertical video markets beyond consumer video, says report author Andreas Koehler, consulting director at Strategy Analytics.
“Increasing speed, capacity and reliability of networks, particularly mobile, is expanding the opportunity for video applications across enterprise as well as consumer services,” Koehler says. “Enterprises, public organizations, educational establishments, and medical institutions are all incorporating video into their activities in many different ways, and we believe this trend will continue in the coming years.”
“The move towards cloud-based video services, including creation, production, distribution and delivery, will transform all aspects of the video ecosystem in the coming years,” adds Michael Goodman, director of TV & Media Strategies. “Competitors with legacy business models based on premises-based hardware should already be making plans for software and cloud-based services to become a major part of their future business.”