Ericsson announced it has has signed a global metadata distribution agreement with movie/TV website IMDb.
Under the agreement, Ericsson will integrate IMDb’s metadata, including ratings and rankings, into its content discovery ecosystem and will become the reseller and integrator of those data sources to service providers worldwide.
“Finding content across multiple TV platforms and devices continues to be a major challenge for consumers and for the industry to resolve,” said Steve Nylund, head of Broadcast and Media Services at Ericsson. “By integrating influential, globally representative data sets like IMDb’s ratings into our ecosystem, we can drive greater accuracy in our recommendation and discovery services, which in turn will drive greater consumer satisfaction.”
Ericsson’s content discovery ecosystem brings together a range of TV and movie data sources as well as software services that help to understand data and act on it. Broadcasters, content owners and service providers can access an extensive universe of rich data sets including images and poster art, clips and trailers, ratings, cast and crew information, series and episodic data and more.
The ecosystem also offers a package of applications including recommendations, universal search, deep linking, rights management and analytics to enable personalized viewing experiences, provide insight and intelligence to improve consumer loyalty, and drive targeted monetization opportunities – all delivered through one API.