Indian e-commerce giant Flipkart has joined hands with eDAO to launch its metaverse offering, called Flipverse, which allows consumers to interactively discover products and shop on the Flipkart App.
Flipverse, developed using eDAO’s Web3 tech stack, will offer gamified, interactive and immersive shopping experiences for consumers in a digital world by giving them access to their favorite brands, as well as supercoins and digital collectibles.
Flipkart and eDAO recently partnered to create a digital treasure hunt during the Big Billion Days sales event on Flipkart’s ecommerce platform.
Flipkart Web3 experiment
Flipverse is a part of the company’s strategy to experiment with Web3 offerings to offer a differentiated experience to its customers in India. Flipverse aims to enable brands to create unique product launches, discovery and inspiring experiences to attract and engage users, the company said.
It will also give brands the ability to generate and create their metaverse-ready digital twin in the virtual world.
“The digital twin can then experience brands’ products, win offers and claim digital collectibles that unlock unique experiences and offers,” the company said in a statement.
Flipverse will be available on Flipkart’s newly launched platform, FireDrops, although only for Android devices initially.
The future of e-commerce
Naren Ravula, VP and Head, Product Strategy and Deployment, Flipkart Labs, said in a statement that the metaverse is “one of the significant revolutions” in the e-commerce space with immense potential to drive future growth of the sector.
He added this is especially significant in light of the adoption of the metaverse and Web3 platforms by multiple brands in India. Many brands including Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes, Himalaya and Butterfly India among others will be participating in first iteration of Flipverse.
“While we have only just begun to scratch the surface of what’s possible in the metaverse, we see e-commerce as one of the killer use cases,” said Sandeep Nailwal, co-founder of Polygon. “Combining top brands with Flipkart’s e-commerce expertise in a virtual environment stands to revolutionize online retail as we know it.”
Related article: Flipkart Labs sets its sights on Web3 and the metaverse