Mongolian mobile network operator G-Mobile has signed a services agreement with PCCW Global to utilize its A2P ValueMax solution to prevent SMS fraud, maximize SMS revenue and enhance the subscriber experience.
Cellcos are victims of SMS “grey route” and “sim-box” fraud, where unscrupulous A2P providers take advantage of friendly, open-door SMS policies to send bulk messages without paying mobile networks.
Typically, large corporates such as banks, Internet companies and airlines make use of these providers’ services in good faith, paying full price for legitimate SMS delivery methods. But some providers then use SMS “back doors”, bypassing legitimate delivery methods and cutting out cellcos to maximize their profits. This not only adversely affects global cellco revenues and profits, but also results in an inferior SMS experience, resulting in reduced trust from subscribers and enterprises.
PCCW Global’s A2P ValueMax tackles this problem head-on by combining on-site installation of an SMS firewall with an additional managed security layer. PCCW Global provides firewall setup validation, firewall stress testing and, most importantly, ‘SMS Market Intelligence’, which extensively profiles SMS traffic to provide detailed information about SMS delivery, fraud and pricing.
Combined with dynamic firewall management, this fully-managed solution offers a unique end-to-end visibility of A2P SMS business for cellcos that improves not only security, but also revenue growth, says Ronnie Klingner, president of Mobility, Security and Digital Solutions at PCCW Global.
“Our intention is to change the SMS ecosystem by reversing the current trend of price erosion and replacing it with a better understanding of SMS market dynamics, while eliminating fraudulent traffic that reduces the real service value of the SMS,” she said.
G-Mobile CEO Magnai Ganzorig said, “Recovering lost revenue will also go a long way to ensure that we are in a position to introduce the very best mobile technologies into our network.”