InMobi unit Glance has acquired Indian gaming company Gambit Sports to accelerate its ambition of building the “biggest platform for NFT-based live gaming experiences” for Gen-Z consumers across markets.
The move will potentially enable creators, streamers and developers to monetize through assets and NFT-based game creation.
The Singapore-based consumer internet company said that the acquisition will combine Glance’s scale and lock screen-centric innovation with Gambit’s expertise and understanding of the gaming ecosystem.
“Giving users live, connected, interactive gaming experiences on the lock screen is key to Glance’s vision of building the world’s largest live internet platform. We also aim to launch creator-led NFTs for live gaming which will generate unique ‘play-to-earn’ and ‘play-to-own’ possibilities for the entire gaming ecosystem,” Piyush Shah, Co-founder of InMobi Group and President and COO, Glance said in a statement.
Shah added that gaming is the most exciting content category across the world today and Gen-Z spends more time on gaming than on any other activity online.
Glance said that it will leverage Gambit’s expertise to launch highly engaging live gaming experiences including tournaments, game shows, game streaming and multi-player games on lock screen.
Glance said that Gambit’s team has deep experience in building platforms with high engagement and monetization. Gambit, in turn, will enable Glance to launch multiple casual-to-midcore games.
Glance Games – Glance’s lock screen gaming platform – has over 45 million monthly active users across Asia. Close to 70% of its users are in the age group of 18 to 34, while over 40% of its gamers are female, the company claimed.
Co-founded in 2015 by Yashashvi Takallapalli, Gaurav Konar, Ranaveer Sankieneni and Deepak Venkatramani, Gambit owns and operates Nostragamus (Nostra Pro), a highly popular gaming platform with fantasy sports, poker, rummy, quiz and hyper-casual games.
Over 100 million games have been played on the Nostragamus platform, and it has close to 10 million registered users.
“We have already started seeing great traction for live gaming on Glance. With Glance and Gambit’s combined strengths and our belief that there is a game for every person, we envision doubling the number of monthly active gamers on Glance Games in the next year,” Yashashvi Takallapalli, Co-founder and CEO, Gambit said in the joint statement.
Last month, Glance signed an agreement to raise $200 million funding from Jio Platforms to accelerate its global expansion. The company also entered into a business partnership with Jio in which Glance’s lock screen platform will be integrated into JioPhone Next smartphones. This integration is expected to further boost the reach of Glance Games.