BEIJING (Reuters) – Tencent Holdings Ltd’s alternative to its video game “Player Unknown’s Battlegrounds” (PUBG) in China became the world’s top-grossing mobile battle royale title on Apple’s iOS app store in the first 72 hours of its launch, research showed.
US app analytics firm Sensor Tower said on Friday that China’s App Store users had spent more than $14 million on “Game for Peace” through in-app purchases.
The Chinese video gaming leader shut down its test version of global blockbuster PUBG in China last week and shifted users to the similar, more patriotic video game that, unlike PUBG, has regulatory approval to generate revenue.
It had waited in vain for more than a year for approval to earn money on PUBG via in-app purchases, having given the gory, South Korean-made game a socialist makeover to meet stringent government rules.
Tencent did not immediately respond to requests for comment on Monday.
Sensor Tower also said the sum earned by “Game for Peace” over the first three days was approximately six times the total spent by users on PUBG in other countries where it is available to play.
(Reporting by Pei Li and Brenda Goh; Editing by Himani Sarkar)