Globe Telecom taps Cloudera’s AI platform to boost customer experience

Globe network upgrade
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Cloudera has announced that Philippine operator Globe Telecom is using its platform to enhance the customer experience and deliver real-time targeted marketing campaigns and offers to its 60 million customers.

Globe Telecom is using machine learning with Cloudera to enrich customer experiences across channels and deliver targeted and optimized products and services, while maintaining compliance with the latest industry data regulations, Cloudera says.

Globe chief technology and information officer Gil Genio said that the operator’s mobile data traffic grew 85% from 151 petabytes in 2016 to 280 PB this year, and mobile data is a growing and significant contributor to total mobile revenues for the first half of 2017.

“To sustain our growth, we are always looking for ways to improve customer experiences across our channels and touchpoints. Our ability to strategically manage and monetize information about our customers will enable us to deliver value-added products and further differentiate ourselves in today’s competitive business landscape,” said Genio.

With Cloudera Enterprise now at the core of Globe Telecom’s data management architecture, the increasing volumes of data are ingested from different sources and channels into a centralized data hub and made available to all employees across the organization with full fidelity and security, said Mark Micallef, regional vice president of Asia Pacific and Japan at Cloudera.

“Telecommunications companies are known for the large amount of consumer data they collect daily, but are challenged to manage and use the data effectively,” he said. “Globe Telecom can now use data to gain valuable insights, make accurate business decisions faster and deliver targeted marketing campaigns and offers to enhance their customer’s experience.”

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