(Reuters) – Alphabet’s Google said it has bought FameBit, an online technology platform that connects brands with YouTube stars to create promotional content.
In a blogpost on Tuesday, Google said the combination would help increase the number of branded content opportunities available, bringing more revenue to YouTube.
Google did not disclose the financial terms of the deal.
FameBit will remain a standalone operation for now, it said in a heartfelt blog post – “It was nearly three years ago that we set out to simplify influencer marketing and make it easy for brands of any size and budget to find and work with influential content creators. And it’s thanks to creators and brands like you that we’ve become the leading self-service marketplace in the branded video space. Together, we’ve come a long way.”
(Reporting by Rachit Vats in Bengaluru; Editing by Shounak Dasgupta)