Ride-hailing firm Grab launched a beta service of GrabFood in Singapore, as part of a broader plan to make the Grab app an “everyday app” for essential daily services: transport, food, delivery, and payments.
The move enables Grab to bring more Southeast Asians online, providing consumers, driver-partners, delivery-partners, and merchant-partners with better convenience for everyday services and more income opportunities, the company said.
GrabFood will be available in six Southeast Asian countries within this quarter, including Indonesia, Thailand, Vietnam, Malaysia, Singapore and the Philippines.
Grab says it has surveyed consumers in Southeast Asia to find out what they envision Grab to be like in ten years’ time – the majority of the 500 consumers who responded wished for a one-stop, everyday app that complements their daily lives.
“As we build out an everyday app that offers transport, food and package delivery and mobile payments, Grab is focused on creating a seamless experience and unlocking value for our customers by offering complementary services on one platform,” said Lim Kell Jay, head of Grab Singapore. “From the moment you wake up, you can plan and book your entire journey across different transport modes in one tap, shop and receive discounts on-the-go, and have your favourite foods and shopping delivered right to your doorstep – all enabled by one mobile wallet, within one everyday app. This is the future we are building towards.”
As for GrabFood, Grab says there is a S$250-300 million total addressable market in Singapore for food delivery, and an estimated 4,000 restaurants and 12,000 hawkers stalls that are not yet served by food delivery apps.