Hong-Kong based operator HGC Global Communications Limited (HGC) has announced a partnership with independent SMS firewall vendor Anam Technologies to be the SMS firewall provider and the exclusive international A2P SMS gateway for cellco Vietnamobile.
HGC says the collaboration paves the way for MNOs in the Greater Mekong Subregion (GMS) to effectively reduce SMS threats, monitor SMS traffic delivery, ease operational costs and enrich customer experience.
MNOs globally face revenue leakage estimated at more than $15 billion annually from ‘grey route’ A2P traffic. By securing the network, HGC says its customized SMS firewall solutions will improve Vietnamobile’s customer satisfaction through reduced exposure to spam and fraud attacks.
The HGC A2P SMS platform empowers Vietnamobile to effectively manage the international A2P SMS ecosystem by providing SMS filtering and spamming controls, including grey routes blocking to block security threats. The solutions can identify legitimate traffic that can be fully monetized, protecting MNOs from revenue leakage while protecting their brand.
Being a global A2P hub, HGC enables connections between OTTs and enterprises to deliver A2P SMS via a fast and convenient platform. Riding on HGC’s existing IPX and global MNOs network (which already includes Vietnamobile), the HGC/Anam joint initiative is backed by a secured SMS infrastructure without requiring extensive investment.
“The A2P opportunity for MNOs is best addressed by a combination of filtering, reporting and analytics that feed into insightful business level decision-making,” said Ravindran Mahalingam, senior vice president for HGC’s international business.