HKBN MVNO reaches 200k sub target ahead of schedule

HKBN
HKBN CEO and co-owner William Yeung promoting a pre-launch trial of HKBN's mobile service, offering a six-month waiver for customers who signed up before August 31, 2016. Image credit: HKBN

Hong Kong Broadband Network (HKBN) says that its MVNO business has blown past 200,000 registered subscriptions as of mid-July – just ten months after launch.

HKBN says 90% of its subscribers are mobile users who have ported their mobile numbers from an existing service provider. The operator emphasized the point that close to 40% of those users made the switch from HKT’s mobile brands, CSL and 1010. (HKBN uses China Mobile Hong Kong’s cellular network.)

HKBN adds that many didn’t just switch for the mobile service – over half of its mobile subs did so as part of a bigger service bundle including fiber broadband, home phone lines and OTT entertainment content.

CEO and Co-Owner William Yeung said in a statement part of the attraction of its service bundle is a single integrated bill for all four services.

Meanwhile, about 4,000 companies have also registered to use HKBN’s mobile services, of which close to 70% are also subscribed to its fixed-line services.

When HKBN first launched mobile services in September 2016, it setting an initial goal to attract 150,000 subscribers in its first year. In January, citing bigger-than-expected demand, the company revised its target to 200,000 subscribers by September – which means it’s hit that target almost two months ahead of schedule.

Yeung credited the growth to “super value pricing”, but added that the operator will be launching different plans such as family shared mobile data plans to address rising demand for “higher tariff plans with higher data allowances”.

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