iflix deploys Adobe Marketing Cloud suite for personalized customer experience

Credit: vernieman / Flickr.com

Adobe and Southeast Asian streaming OTT video platform player iflix announced a long-term strategic engagement under which iflix will deploy Adobe Marketing Cloud – a suite of analytics, campaign management and audience optimization solutions – to aid its regional expansion plans and boost customer experience.

Adobe’s data-driven solutions will enable iflix to offer customers a personalized experience in mobile VOD consumption, serving content tailored to its subscribers’ diverse tastes.

The Adobe Marketing Cloud digital marketing solution will help iflix gain a deeper understanding of their customers, enabling the marketing team to design, plan, execute, manage and optimize cross-channel marketing campaigns that will deliver a exceptional customer experience.

The implementation involves Adobe Analytics for deeper, real-time insights into customer interactions via iflix’s web, mobile apps and video platforms, and Adobe Audience Manager for a complete understanding of each subscriber’s preferences. Adobe Media Optimizer provides a clear overview of campaign performance which in turn facilitates budget maximization across search, social and display, while Adobe Campaign enables the iflix team to generate loyalty with personalized customer engagement.

“Our aim is to create truly personalized experiences – whether it is suggesting shows in line with the programs users already love or engaging them via email,” said David Goldstein, head of Asia for iflix Group. “Ensuring that our users get recommendations that match their specific viewing preferences is absolutely critical. Adobe provides us all the important customer information in a single view, so we can effectively engage with customers in shorter turnaround times.”

Photo by vernieman

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