Irdeto expands Tata Sky partnership, upgrades piracy control solution

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Image credit: Irdeto

Irdeto announced at CES 2018 that it has expanded its long-term security partnership with Indian satellite pay TV operator Tata Sky, under which Tata Sky will implement Irdeto Cloaked CA and middleware to deliver an improved customer experience while ensuring that its content remains secure.

In addition, Tata Sky recently selected Irdeto to enhance its end-to-end solution for OTT services. Irdeto’s OTT solutions simplify the operations and workflow of supporting multiple DRM systems.

The highly competitive satellite pay TV market in India requires operators like Tata Sky to continue innovating in order to meet consumer demand for premium solutions and services. With Irdeto, Tata Sky has a reliable and trustworthy security partner to ensure the secure delivery of content onto any device across its satellite and OTT platforms in India, said Tata Sky MD & CEO Harit Nagpal.

Irdeto will manage the planning and deployment of the project for Tata Sky to ensure integration of both its own security technology and third-party solutions.

In related news, Irdeto also announced the launch of its next-generation Piracy Control solution.

Providing rapid detection and enforcement for content owners and operators, the online piracy detection and enforcement solution now provides new data-driven web video discovery tools with expert analyst oversight, multi-language site searches, integrated social media and search engine discovery, as well as peer-to-peer (P2P) stream discovery such as SopCast and Ace Stream.

Irdeto says the new features enable content owners and distributors to quickly and accurately identify and then shut down pirated content across SVOD, direct download and hybrid pirate websites.

The Piracy Control solution offers artificial intelligence and machine learning for automatic logo detection, text and facial recognition, as well as video fingerprinting for automated tagging of metadata. It also provides the flexibility to bundle web video, watermarking and P2P detection. Combined with advanced analytics, forensics and a new integrated reporting system, content owners and operators can implement an intelligence-driven approach to fight piracy, Irdeto says.

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