The lines between traditional pay-TV and OTT are becoming blurred


NAGRA, a Kudelski Group company and a leading independent provider of content protection and multiscreen television solutions, showcased smart solutions for the OTT era at CommunicAsia 2018. According to the Pay-TV Innovation Forum, catering to OTT and mobile-first users, adopting new business modes and combatting streaming piracy are among the top five trends shaping the next generation of video offerings across the region.

“The pay-TV industry is growing more competitive and diverse than ever before, and the lines between traditional pay-TV and OTT are increasingly blurred,” said Stéphane Le Dréau, senior vice president of Sales & Services APAC at NAGRA. “It has never been more critical for pay-TV providers and content owners to understand how they can leverage this new market environment to their benefit. Our showcase at CommunicAsia highlighted the smart solutions that can help them deliver the services and solutions that are critical to enabling the next generation of pay-TV and OTT services and the next phase of growth in the region.”

In this interview, Stéphane outlines how next-generation services, including keeping content secure in an OTT world, is being managed. He also covers the emergence of Artificial Intelligence (AI) in  many industry sectors including the transition to AI driven pay-TV operations and how data is being used to effectively personalise the user experience.

Stéphane also explains how Nagra’s PTVIF research program is helping the industry leverage the trends and what is the future of TV delivery.

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