Here’s why Yahoo’s Marissa Mayer earned every dime of her $23m severance

Marissa Mayer
Credit: Fortune Live Media / Flickr.com

Following the sale of the Yahoo core business to Verizon, Marissa Mayer will step down as CEO of Yahoo and will receive a severance package worth $23 million. This has once again raised the issue of excessive payoffs to failed senior executives, but I think that for the first time since she became CEO, she has earned every penny of her severance.

True, Yahoo has completely failed to build a digital ecosystem – but it has successfully sold an asset that can easily be argued to be worth nothing for $4.48 billion. While the core business is cash generative, it is in decline and has also suffered two of the worst security breaches in Internet history, compromising around 1.5 billion user accounts. As I’ve mentioned before, this is more accounts than Yahoo actually has, implying that every account that Yahoo has been compromised with a good number of its users having suffered the indignity twice.

If this was not enough, Yahoo’s Q4 16 results showed improving margins solely due to cost cuts which deflected attention away from the fact that revenues are still falling, albeit more slowly than before.

For the last ten years, Yahoo has neglected its Internet assets, yet has still managed to enjoy high usage and engagement in the fixed Internet despite its failure in mobile. It is this engagement that Verizon is paying $4.48 billion for. However, recent events have given users the perfect excuse to finally close their Yahoo email account and move to something else.

Following the disclosures of these hacks, Verizon attempted to have the price cut by $925 million but Yahoo managed to beat it down to a much smaller $350m discount. Furthermore, Yahoo will only shoulder half of the liability for any class action lawsuits that result. If I was Verizon, I would have been looking for Yahoo to shoulder all of the liability, as it was due to Yahoo’s inattention and neglect that allowed the breaches to occur in the first place.

Despite its very poor business performance, Yahoo’s management has done a superb job in capitalizing on both Verizon’s apparent desperation to build a digital ecosystem, and on its belief that it needs Yahoo’s assets to do that.

I have long thought that there was a very real chance that Verizon would walk away from this transaction, leaving Yahoo with a fast depreciating asset and a potentially large liability. Consequently, I think that Marissa Mayer has probably enriched shareholders by more than $1.5 billion making her $23 million payoff look very reasonable indeed.

This article was originally published on RadioFreeMobile

Photo by Fortune Live Media

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Richard Windsor
About Richard Windsor 24 Articles
Dr Richard Windsor is the founder of Radio Free Mobile which is an independent research provider. The research helps clients to understand and evaluate the players in the digital ecosystem and presents a unique perspective on how all the pieces fit together in an easy to read and digest way. The product is available on a subscription basis and counts members of the handset, telecom carrier, Internet, semiconductor and financial industries as its subscribers. RFM is the land of the one man band, meaning that Dr. W. also makes the tea.

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