Meta’s Threads sends 10m visitors to unaffiliated work app

Image by New Africa | Bigstockphoto

Meta’s launch of Threads(.com) has seen traffic to a Slack competitor, also named Threads(.net), explode by 12,148%, from 88,011 monthly visits to over 10 million in two weeks, according to analysis of SimilarWeb data.

The analysis, by small business advice company Venture Smarter, reveals that the work app has catapulted over 10x in global site rankings, nearing the top 5,000. 

Meta’s version launched in July

Visits have exploded to over 122 times June traffic levels before Meta’s Threads launched in July. Threads(.com)’s traffic surged from 88,011 visits in June to 10.78 million in July, skyrocketing by 12,148% in a single month as users attempted to visit the social network.

Meta's Threads app
Threads(dot)com June vs. July 2023 (As of July 22) traffic and global rank

With 90 million visits in July, just over one in ten went to the unaffiliated Threads instead of Meta-owned Threads’ during the same period.

Threads(dot)com receives 2.516 million visits on July 6

The largest increase was seen on July 6, when over 2.5 million visitors navigated to the website in a single day. 

Sharing the Threads name

Sharing a name with the latest social network has caused Threads(.com) to skyrocket in global website ranking from 545,741st to 5,813th in just two weeks. 

US site rankings also saw a similar uplift from 208,486th place to 8,331st. 

Analysis of its Google Play profile reveals downloads to the work app shot up from over 100,000 to over one million in a single month. Before Meta’s Threads launched, the app received around 2,600 monthly downloads.

The work communication app was founded by three former Facebook (Meta) employees: Jon McCord, Mark Rich, and Rousseau Kazi.

Jon Morgan, CEO and Editor-in-Chief of Venture Smarter commented on the findings:

“Threads work app has won the lottery for sharing a brand name with Meta’s latest social network, resulting in millions of traffic accidentally landing on its website. While some may argue that the traffic is irrelevant, as it was meant for the social network, analysis of the company’s app page has shown that the accidental traffic surge has resulted in millions of new downloads and a huge awareness boost of the work tool, surely boosting the company’s value and online rankings overnight. It’s also a valuable lesson to CEOs in securing all domains users may use to find your business, or you could benefit the wrong company”.

Related article: Meta has apparently given up on the metaverse – for now

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