Mobile payments are the future of fish purchases in India

Credit: Sanjay Borra / Shutterstock.com

We all still processing the data coming in from India’s radical experiment with cash, and I still think that is way too soon to pass any judgement at all on whether the experiment has been worthwhile or successful, but it is interesting to see some of the immediate effects of the government’s policy of demonetization. For example, fish.

Modi’s surprise announcement wiped out 86% of the nation’s currency overnight, leaving the vendors at Panjim’s fish market to suffer heavy losses. “Nobody has cash, so they’re not buying fish.”

From ‘Who buys fish with a credit card here?’ Traders scoff at Goa’s bid to ditch cash | World news | The Guardian

 The headline, of course, sets up a slightly false dichotomy because the choice facing the Goan fish market traders is not cash or credit card, but cash or an electronic substitute for cash.

Now, as it happens, the local government in Goa have already decided that the future lies beyond cash and very shortly those fish traders (as well as absolutely everybody else) will have a substitute.

From January, Goa’s government has announced that the city will go “cashless”, meaning every street vendor, rickshaw driver and shopkeeper must offer their customers the option to pay using a debit card or mobile phone.

From ‘Who buys fish with a credit card here?’ Traders scoff at Goa’s bid to ditch cash | World news | The Guardian

Is it possible to imagine Goans buying fish without cash? Well, yes. Look at Kenya, where there are now more than 33 million mobile money users and 174,000 mobile agent locations. The most recent figures from the Central Bank of Kenya (CBA) show an astonishing trend. From February 2013 until September 2016, the number of monthly M-Pesa transactions almost tripled, going from 53 million to 131 million, while the number of card transactions fell from 34 million down to 18 million.

Yes, you heard that correctly. While mobile money using was tripling, card use was halving.

I am told by reliable sources that one of the key reasons for this – apart from M-Pesa now being accepted at some 150,000 retail outlets  in a country with only around 10,000 cards terminals – is that when it came time to reissue EMV cards for Kenyan bank customers, the customers had to go their local branch, with identification, and stand in line to get their new card. Many of them just didn’t bother, especially since they had already started to use mobile money instead of cards.

Central Bank of Kenya statistics show a decline in the use of credit and debit cards, despite the number of Kenyans holding them rising.

From Which payment system is best for when you are drunk? M-PESA! | Consult Hyperion

Anyway, the point is that an astonishing 96% of Kenya households now have at least one M-Pesa user. That means, for all intents and purposes, that mobile money is an alternative to cash. That’s not to say that the cards guys are taking it lying down. They can read the papers just as well as I can, and so they have begun to look at alternatives to the dip, tap or swipe at point of sale and are investigating more mobile-centric alternatives.

Visa has entered into partnership with Ecobank to roll out “mVisa,” an innovative mobile payment service in 33 African markets by year-end. Mvisa enables consumers to pay for goods and services for their everyday expenses from  groceries to  taxi services by simply scanning a QR code on a smart phone or entering a merchant identification number into their feature phones

From Mobile Money Africa

The Kenyan banks are also preparing to launch an instant payments switch so that Kenyans with bank accounts can send money to one another instantly using their mobile phones, so at some point in 2017 there will be bank-account, payment-account and card-account competition in the marketplace, which should be great for users.

The Kenya Bankers Association (KBA) yesterday unveiled Integrated Payments Service Limited (IPSL) — the company that will facilitate direct transfer of money between banks without going through M-Pesa.

From Banks launch firm to take on M-Pesa’s mobile cash dominance – Money Markets

The M-Pesa figures are fascinating and they show just how effective a mobile solution can be. So how come India didn’t have this kind of mobile infrastructure in place before the government decided to demonetize?

It’s not because India doesn’t have phones, entrepreneurs, programmers and users who would prefer mobile solutions. It has all of these. What it didn’t have, until recently, was a regulatory platform to build on. This began to change last year when the RBI licensed 11 “payment banks” to provide competition and the National Payment Corporation of India launched their Universal Payment Interface (UPI). I said at the time that I thought these moves would grow the sector.

I am sure that the competition and innovation that these non-banks will bring to the Indian market will lead to a pretty rapid increase in the use of mobile financial services there

From An Indian summer for mobile payments | Consult Hyperion

Mobile is the future of fish purchases as far as I can see. The most commonly used mobile wallet in India, Paytm, saw its volumes pretty much double (to around 7 million transactions per day) following the withdrawal of the bank notes, and I’m sure new services from the payment banks will help such mobile plays to continue to grow. However, the first of those payment banks only went in to operation about a week before the demonetization so they didn’t really have much of chance to make an impact.

Hence my thinking that it may have been better for India to have waited until the more flexible regulatory regime had begun to bear fruit. I’m going to blog in more detail about the Indian experiment as more data comes in, but I just wanted to put down a marker here to make the point that, given the appropriate regulatory infrastructure, the evidence is clear that mobile phones do indeed provide a viable alternative to cash.

It's only fair to share...Tweet about this on TwitterShare on LinkedInShare on FacebookPin on PinterestDigg thisShare on Google+Share on RedditEmail this to someone
David Birch
About David Birch 16 Articles
Dave is Director of Consult Hyperion, the secure electronic transactions consultancy and is an internationally-recognised thought leader in digital identity and digital money. Named in Wired magazine’s global top 15 favourite sources of business information; rated one of the NextBank “Fintech Titans”; voted one of the European “Power 50” people in digital financial services and ranked Europe’s most influential commentator on emerging payments.

Be the first to comment

What do you think?