MWC17: Amdocs launches AI-powered digital intelligence platform

Credit: Sergey Tarasov /

Amdocs has introduced “aia”, an industry-specific digital intelligence platform for telcos that implements business logic to automate and modernize a service provider’s business.

The result, says Amdocs: the “self-driving telco” – that is, a business that can auto-adapt, using real-time data to feed processes and take action.

The platform combines Amdocs’ expertise in managing business processes with artificial intelligence (AI) and machine learning capabilities from global partners, including cognitive computing services from the IBM Watson platform.

“Imagine a world where your business intuitively understands your customers’ needs and automatically adapts to address them, where service providers embrace cognitive learning within their operational strategies, boosting customer experience, dynamically managing the product catalog and optimizing increasingly complex networks,” said Gary Miles, chief marketing officer at Amdocs. “aia will make that world a reality.”

High-quality data is used by aia in real time to continuously make predictions, automate decisions, and manage conversations directly with customers. With its self-learning capabilities, aia constantly adapts to changing dynamics, achieving optimal business results. Working across the broad Amdocs portfolio, aia has the ability to enhance more than 50 operational business processes.

“Machine learning and artificial intelligence are becoming increasingly important elements to any communication service provider’s big data strategy, and with its TM-Forum compliant data model, Amdocs is uniquely positioned to integrate intelligent data into a service provider’s Hadoop-based ecosystem,” said Tom Reilly, chief executive officer at Cloudera, one of the global leaders of modern data management platforms for machine learning and advanced analytics. “This real-time data environment allows them to accelerate and scale their industry-specific digital intelligence programs to ensure that they can greatly improve predictions like customer churn, network failures and even cybersecurity anomaly detection.”

“The relevance of AI for service providers is very real and they get it; the question is how quickly they can act on it,” added Miles of Amdocs. “By injecting intelligence into our portfolio, aia gives them a pragmatic and straightforward way to embrace AI into their business.”

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