MWC17: UnaBiz unveils pay-per-use Sigfox-powered smart button

smart button
From left: Ludovic Le Moan, CEO of Sigfox, and Henri Bong, CEO of UnaBiz

Singapore-based IoT-dedicated network operator UnaBiz has announced a simple pay-per-use smart button at MWC17.

Inspired by the pay-per-click business model, UnaBiz unveiled the pay-per-use smart button powered by Sigfox. With a subscription model of as low as 1 euro per month per device for businesses, consumers can now connect with businesses and transact at the push of a button.

“It might sound like a step back, digitally speaking. Ridiculous, even,” said Henri Bong, CEO and founder of UnaBiz. “But how many shopping applications do you have on your mobile? How much time do you typically spend launching an app, logging in, searching for the products and services you need, before finally entering your payment and delivery information to make your intended purchase? Now imagine if this entire process is collapsed into a single action, at the press of a button.”

UnaBiz says the pay-per-use smart button will not be limited to consumer package goods, but canalso be used for restocking everyday essentials, service requests such as ordering room service, taxi, courier, valet, and maintenance requests for bathrooms, vehicle towing, vending machines refills, security deployment, and even emergency calls, all at the press of a button.

With Sigfox technology, consumers are spared the hassle of a complex set-up. Pre-programmed by businesses, each button has a unique ID assigned to a customer’s account.

“We are glad to see companies like UnaBiz leveraging our out-of-the-box connectivity, at the lowest cost and energy consumption, to bring web click into our brick and mortar world. 2017 will be the year of commoditizing buttons,” said Ludovic Le Moan, CEO of Sigfox.

“While smart appliances are enticing tech-savvy consumers, we want to use a simplified hardware to automate a virtual service,” said Bong. “What could be simpler than a push of a button? We believe this service will transform the distribution of staple goods and services.”

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