Southeast Asian ride-hailing platform Grab is going after the coach-hiring market with GrabCoach, a new coach-booking option that targets group travellers and corporate customers.
Passengers travelling in large groups can now use the Grab app to book a GrabCoach, comprising a fleet of more than 200 13-seater, 23-seater and 40-seater vehicles, with a fixed price for each size.
Lim Kell Jay, head of Grab Singapore, said adding a coach option was “a natural choice, as we saw an opportunity to digitize the traditional coach-chartering business for a better customer experience. Now for the first time, those who need to travel in groups can conveniently schedule a GrabCoach within minutes via the Grab app without having to spend hours coordinating with coach companies.”
Grab says its GrabCoach service will be good news for small fleet owners, as it provides them with immediate access to Grab’s growing passenger base and app features. Fleet owners can streamline their payments and communications with customers via the Grab app through features such as GrabChat, Grab’s in-app instant messaging feature to facilitate quick communication between driver and passenger.
As with other Grab services, GrabCoach accepts cash and cashless payment options via its GrabPay cashless payment platform, such as credit cards, AliPay, Android Pay and GrabPay Credits. This enables fleet owners to focus on fleet management and growing their business on the Grab platform instead of investing considerable resources on building and maintaining their own technology, payments or customer service operations.
Andy Lee, founder of transport management company Go-Fleet, is already onboard with GrabCoach.
“We help small transport companies scale efficiently through partnerships,” he said. “Drivers and transport companies that have signed up with Go-Fleet have shared that access to Grab’s large passenger base as well as the company’s streamlined booking and payment processes are the top reasons for joining Grab. Many believe that Grab’s innovative features including real-time vehicle tracking and GrabChat will improve their service quality and overall competitiveness.”