Openet announced that it has entered into a partnership with Globe Telecom to provide its digital business platform to enable monetization and customer engagement for all data services.
Openet’s digital business platform will provide a key building block for the customer engagement strategy of Globe which aims to provide flexible and personalized offers to its over 60 million mobile customers and its rapidly growing fixed line broadband customer base.
The platform will also provide an adjunct charging capability to Globe’s existing legacy, voice & SMS-centric BSS. Openet says this will help Globe fast-track its digital transformation as it will not only provide fast implementation timescales, but also provide Globe with the capability to quickly launch a wide variety of new data and content service offerings to its customers.
The quick deployment of the virtualized platform means that Globe can solve business challenges and drive new revenues within days or weeks of deployment, in contrast to the multi-month cycle associated with traditional service development programs, said Paul Saunders, vice president of sales at Openet.
“Globe, like so many other highly regarded operators, is going through a period of digital transformation,” said Saunders. “This change is being driven by the need to better compete in a new digital services market and deliver a better customer experience which will drive new revenues.”
“Users in the Philippines have consistently exhibited intense social media usage and engagement. In addition, Globe has seen dramatic smartphone adoption, take up of data plans, and exponential growth in mobile data, to the point that we now carry two thirds of consumer mobile internet,”said Globe chief technology and information officer Gil B. Genio. “With this new platform, we can be more creative in developing and monetizing new services and offers, even as we make personalization a key differentiator of our services.”