The global dynamics of main search queries associated with P2P lending has expanded steadily in recent years. At the same time, there is a significant increase in market volume. According to Statista, the P2P lending market size was estimated at $9 billion in 2014 and reached $54 billion by the end of 2018.
However, it is Asian countries that have actively promoted the growth in the sector in the last five years. The comparison of the frequency of queries related to P2P lending in the TOP 20 countries of the world has revealed that many Asian countries show a much higher interest in relevant services than a number of the developed countries in Europe.
It is also confirmed by the outstanding growth of the Asian P2P lending sector. The Cambridge Center for Alternative Finance stated that the European market increased from $0.7 billion in 2015 to $2.4 billion in 2017.
Meantime, in Asia, it grew from $108 billion to $330 billion.
At the same time, despite a considerable prevalence of Chinese services in Asia (in 2017, there were reported to be about 700 players in China of the total number of 920 in Asia), Singapore has preserved its leadership by frequency of requests related to P2P lending.
Over the last five years, people in Singapore have demonstrated the highest interest in P2P lending services and products and this has grown over the last year.
In 2017, the Singapore market reached $83.8 million, which comprised 58.4% of the total volume in Southeast Asia. Taking second place from the perspective of the last five years, China has lost its position in demand for P2P lending over the last year as a result of the crisis in the sector and intensified regulation.
Together with the significant growth of the market recently, it has allowed Malaysia and Indonesia to come to the fore. They have simultaneously outpaced the United Kingdom, the pioneering country in P2P lending.
The company analysts say that the aspiration to accelerate digitization and provide higher financial inclusion for the population, even in the most remote areas, has promoted this dynamic in Asia.
Records show that the development of solutions in fintech and alternative finance, including P2P lending services, is an essential part of this strategy.
Methodology: The analysis of search queries related to P2P lending, which was conducted by the international fintech holding Robocash Group, has shown that relative popularity of P2P lending in many Asian countries is much higher than in some European countries.