Panasonic Avionics announced two new deals with APAC airlines for its inflight entertainment (IFE) system and Wi-Fi connectivity service, as well as a partnership to offer in-flight social media applications.
Social media first: Panasonic Avionics and Flight Level Media (FLM) announced the signing of an exclusive multi-year partnership undr which they will launch a Facebook infight posting app that will enable passengers to post unlimited one-directional free messages throughout a flight.
Messages will include real-time flight data showing the aircraft’s altitude, type, air-speed and other flight-specific information. Each message – both on and off aircraft – will also contain promotional and advertising opportunities with click-through capabilities including “opt in” data capture fields.
The initial launch will be followed by applications for Instagram, LinkedIn and Twitter.
Meanwhile, Panasonic Avionics said that China Eastern Airlines has selected its eX3 inflight entertainment system and Wi-Fi connectivity service for its fleet of 35 new A350s and 787 aircraft.
China Eastern Airlines, in partnership with China Telecom Satellite, was the first Chinese carrier to offer Panasonic’s global Wi-Fi service on domestic flights and has already begun offering broadband communications on its international routes. With this new deal, China Eastern Airlines’ entire wide body fleet will be equipped with Panasonic’s high-speed communications service.
In related news, Panasonic also signed a deal with Air Tahiti Nui to equip four of its Boeing 787-9s with the eX3 IFE system and Wi-Fi service.
Panasonic’s eXConnect operates over the company’s Ku-band satellite network.