The Philippines face growing challenges from online video piracy, and the best weapon to combat it is for service providers to provide high quality, convenient and legal content as an alternative.
That’s according to an upcoming market report from CASBAA that will be released at its “Philippines in View 2017” pay-TV conference this week.
According to the report, which encompasses an exclusive of study of younger urban consumers in the Philippines, the country is primed for continuing growth in the digital video space as broadband infrastructure improves. However, Filipino youth audiences in particular continue to seek out unauthorized, pirated video content – some 86% of survey respondents admitted to downloading pirated content from flash memory sticks.
“But that will change – and soon”, said John Medeiros, CASBAA’s Chief Policy Officer, “as this is relatively low-tech”.
The study revealed that the vast majority of consumers in the Philippines said they would consume more (legal and pirated) TV content as soon as they can secure improved internet connectivity.
“And that’s why the TV industry in the Philippines, and around the world, urgently needs to run fast and work hard to place high-quality, convenient and legal content options in front of consumers to prevent the pirate syndicates from easily winning them over”, said Medeiros.
The “Philippines in View 2017” Pay-TV conference will take place on August 30 at the Marriott Hotel in Manila, with discussion topics ranging from content creation and distribution and accurate audience measurement to mobile broadband, the development of local-language OTT services and the central role of satellite services in the country.
Carlo Katigbak, President and CEO of ABS-CBN Corporation, is billed for the opening keynote.
Disruptive.Asia is an official media partner for CASBAA “Philippines in View 2017”. For more information on the event, click here.