Australia’s SBS taps Ericsson for media delivery services

SBS television offices at Federation Square in Melbourne, Australia. Credit: Nils Versemann /

Ericsson has signed an exclusive media delivery services contract with Australian public service broadcaster Special Broadcasting Service (SBS).

Under the deal, Ericsson will aggregate, prepare and deliver content from multiple content owners and distributors worldwide through its broadcast and media services hub in London, and deliver those media assets directly into SBS’s headquarters in Sydney in a transmission-ready format.

Ericsson will also provide quality control and deliver full technical metadata, adhering to SBS’s technical and editorial specifications.

“This is a fantastic milestone for SBS’s Acquired Content Delivery and Technology teams; transitioning from a manual delivery process to a digitized process when receiving international content,” said Noel Leslie, chief technology officer of SBS. “It gives us a more streamlined and efficient way to aggregate programs for our audience who enjoy watching global content.”

Thorsten Sauer, Head of Broadcast and Media Services at Ericsson, said Ericsson has designed its media management services to help clients to streamline their operations and provide them with the flexibility and agility they need to meet the demands of managing media assets in an always on, multi-screen world.

“This flexibility, combined with leading edge technology and efficient workflows, allows us to create a cost effective solution tailored to each client,” Sauer said. “This contract win is another milestone in our long-standing relationship with SBS and we look forward to strengthening this relationship further over the coming years.”

Earlier this year, Ericsson announced a multi-year access services contract with SBS to provide both live and file based captions for SBS TV.

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