Singapore’s three main cellcos have previewed the first services to be enabled by the GSMA’s Mobile Connect authentication standard later this year, including payment apps, content providers and a food delivery service.
EZ-Link, FOX Networks Group, HungryGoWhere, NETS, Singapore Press Holdings Limited (SPH), Singtel Dash, and WTS Travel websites and apps have agreed to accept Mobile Connect digital logins backed by M1, Singtel and StarHub.
Instead of having to register or remember access details such as usernames and passwords for each of these digital services, customers of all three cellcos will be able to access them via their Mobile Connect digital identity, the cellcos said in a joint statement.
However, they’ll have to wait – Mobile Connect-supported online services are expected to be available in Singapore later this year. M1, Singtel and StarHub put the timeframe in the second half of 2017 when they announced joint plans in November 2016 to adopt Mobile Connect.
With Mobile Connect, Friday’s joint statement said, online service providers can offer simpler sign-ups, reduce customer frustration and abandoned transactions due to authentication issues, and increase the likelihood of repeat business. Customers can log in using their mobile numbers to top up stored value, stream video content, read news, buy travel services and make mobile payments.
“The support by so many of Singapore’s top service providers, within the short period of time since the solution was announced, is testament to the incredible power and value of the Mobile Connect digital identity solution.” said M1 CEO Karen Kooi. “We look forward to working with more service providers to deliver their services conveniently and securely to their customers,”.
“This marks the first time the industry has come together to work on a solution that brings convenience to both business owners and consumers. Seamless, secure and convenient buying experiences are real currency in our increasingly digital economy and we expect more businesses to jump on board and implement Mobile Connect,” said Yuen Kuan Moon, CEO of Consumer Singapore at Singtel.