SK Telecom has entered into a joint marketing agreement with Niantic to promote the augmented reality game sensation Pokémon GO by turning SK Telecom’s 4,000 authorized retail stores into PokéStops or Gyms.
Also, new and existing SK Telecom customers can get free and unlimited high-speed data for Pokémon GO gaming in Korea until the end of June 2017 (although that offer doesn’t apply to the actual download of the Pokémon GO app itself and subsequent updates).
SK Telecom says the offer will appeal particularly to its younger customers (who also happen to be the main demographic for the game), as most of them don’t subscribe to unlimited data plans and thus are more sensitive to data consumption.
After wrangling with Korean authorities over the location-based aspect of the game, Niantic finally received clearance to release Pokémon GO in Korea in January this year. With the release of the game in Korea, over 80 new Pokémon have been added to the game.
SK Telecom is the first and so far only Korean mobile operator to establish an official partnership with Pokémon GO. Local marketing activity will be supported by Pokémon Korea, a local subsidiary of The Pokémon Company.
SK Telecom noted that it has been developing and investing in core AR technologies – including its “T Real AR Platform” – to build an enriched AR ecosystem. As such, the cellco said it is in discussions with Niantic to discuss cooperation for future technologies in the areas of AR and indoor positioning.
Pokémon GO has surpassed 650 million downloads worldwide.