Brightcove announced that Singapore Press Holdings (SPH) has selected Brightcove Video Cloud to enable consistent OTT video delivery across their top-tier online publications and enhance the video viewing experience for readers.
With Brightcove’s online video platform, SPH will be able to stream videos on demand at the highest quality across laptops, desktops, smartphones and tablets, enhancing readers’ overall video viewing experience.
To ensure the viewer experience is preserved at all times, the platform will create a variety of renditions for each video to prevent delays due to buffering even with a low bandwidth connection. SPH will leverage Brightcove’s industry-leading HTML5 first player for faster video upload and playback.
In addition, Brightcove Video Cloud offers SPH a single platform that can manage on-demand video content across multiple and diverse publications. The platform enables SPH to share their videos across their publication portfolio, streamlining their workflow. SPH’s large portfolio of publications includes 19 newspaper titles and more than 100 magazine titles that span across four languages, online platforms and mobile and tablet apps.
“Video has become an integral part of our content strategy as the consumption of online videos continues to grow significantly,” said Julian Tan, executive VP for SPH’s digital division. “In line with this, SPH is committed to deliver compelling and engaging content that leverages on our video storytelling capabilities across our network of websites. It is therefore crucial for us to work with a partner such as Brightcove that can provide us with a robust, reliable and scalable platform to fulfil our commitment to deliver exceptional video experiences to our audiences. This would in turn enable us to further strengthen our integrated solutions to our clients.”
Brightcove Asia VP Tomer Azenkot said, “Publishers across the region are proving the expectation to run a profitable digital business and are doing so by differentiating themselves with video content. As a media organisation that enjoys over 360 million page views with 24 million unique visitors every month, SPH is an important reference point for the rest of the media publishers in the region that are looking to engage their audience through video content.”
Brightcove Video Cloud is used by key SPH publications including The Straits Times, The Business Times, Lianhe Zaobao, The New Paper, SPH Razor, AsiaOne, Berita Harian and STOMP.