News
3D ads are coming to Facebook and Instagram – it’s a metaverse thing
Meta will make it easier for brands to run 3D ads on Facebook and Instagram through a new partnership with e-commerce tech firm VNTANA. Read more…
advertising
News
Mixed reality will be a thing in a few years, Meta tells advertisers
Mixed reality could become a reality for consumers in a few years, Meta tells ad agencies, giving more details of its metaverse vision. Read more…
Views
Who will be the winners and losers in the AI business?
Who can be winners in the AI business? Perhaps the answer lies in winning models in other ecosystems, such as online ads and mobile apps. Read more…
News
Carousell courts property portal 99.co for its latest acquisition
Online classifieds platform Carousell is in negotiations to acquire property portal 99.co for a rumored $150 million. Read more…
Views
Marketing is changing universally and telecoms must keep up
Marketing is changing as the priorities of consumers are adjusting to a new reality, and there are some new directions. Read more…
Videos
Context is the new king in the advertising world – but there’s a problem
Context is the new art or science that will drive success in advertising, as recent research shows. But there is a problem. Read more…
Views
Gaming is the future of advertising – so, who needs reality anyway?
Gaming is the future of customer engagement, according to Wunderman Thompson, the leaders in understanding younger customers. Read more…
Views
Privacy and technology killed common sense – is there a glimmer of hope?
Privacy and technology have come together to create the most ridiculous debate about personal data, ever. And it is about to get worse. Read more…
Views
The privacy debate might be reaching a tipping point – and it’s about time
The privacy debate has been rumbling on for some time now. However, the pressure is getting to a point where something has to break. Read more…
Views
Advertising could be about to take a massive hit as privacy becomes vital
Advertising is in trouble, again. Ever since the world went digital, advertising has been playing catch up and is being dealt another blow. Read more…
Views
iOS users are opting not to be tracked and it’s creating marketing mayhem
iOS users are opting not to be tracked which has led to an exodus of marketing money from iOS which does not appear to be going to Android. Read more…
Views
Advertising is being tested in VR – it’s not working, so what is the future?
Advertising in VR just felt wrong. From the moment that Facebook announced that it was going to trial it, we were waiting for the backlash. Read more…
Off the Wire
Next-Gen tools from Verizon Media will take advertisers to a world beyond cookies
Verizon Media has announced the roll-out of its Next-Gen Audiences and Next-Gen Buying in Southeast Asia, to take us beyond cookies. Read more…
Videos
Top brands are already changing the way they promote themselves
Top brands are the early movers when it comes to adapting to new circumstances. This change is being driven by a powerful force – Gen Z. Read more…
Views
Personal data must be protected and leveraged at the same time
Personal data is set to be a focal point for next year. Indeed, personal data should be protected as aggressively as copyright. Read more…
Views
Brands are turning to science to leverage the new normal
Now, aided by our reliance on science to guide us through this pandemic, brands are using science to bolster their brands. Read more…
News
Facebook advertising boycott campaign goes global
Facebook advertising boycott campaign takes take the battle global to increase pressure on the social media company to remove hate speech. Read more…
Views
Let’s avoid giving education the same fate as digital advertising
Education has gone online because of COVID19. To be effective, it must adapt and change and not be slapped onto the internet, as advertising was. Read more…
Views
Advertising is in turmoil and it could turn programmatic
Advertising was in turmoil even before COVID-19 turned the turmoil into chaos. The industry took too long to catch up with the digital world. Read more…
News
Australia forces Facebook, Google to share ad revenue with local media
Australia will force Facebook and Google to share advertising revenue with local media firms, and to pay for content they use. Read more…