News
China’s Didi plans new services and ads on the back of 5G
Chinese ride-hailing service Didi Chuxing could start offering advertising and other services once the rollout of 5G technology speeds streaming. Read more…
advertising
News
Tencent reports drop in profit – weak games and advertising
Tencent Holdings Ltd reported a surprise 13% drop in quarterly profit, hurt by falls in core smartphone games business and in media advertising. Read more…
Views
Advertising goes in-app but for how long and where next?
At first glance, the report saying that advertising is alive and well and growing fastest across Asia is good news. Read more…
Off the Wire
In-app advertising soaring in Asia Pac, prices to match: report
Smaato, the global in-app advertising platform, announced results from its Global In-App Advertising Trends report. Read more…
Views
Subscription economy to get a real boost from advertising fiasco
It seems as if a number of factors are converging that make a subscription economy the most likely model for the future. Read more…
Views
Advertising fraud will be a $100 billion problem – and soon
Advertising sales are not only slowing but advertising fraud is rising, fast. Juniper Research estimates that losses will reach $42 billion in 2019 Read more…
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Advertising growth is slowing – blip, bump or honesty creeping in?
Advertising growth is slowing. Shares in Alphabet dropped significantly after the company announced that advertising on Google and particularly YouTube has slowed. Read more…
Views
You have to be Brave to disrupt the advertising world
It is not big news to say that a growing number of internet users are frustrated by programmatic advertising. Brave can fix that. Read more…
Views
The Oath debacle and the future of advertising
The demise – or virtual demise – of Oath is, as Richard Windsor says, hardly a surprise. At the time it all took place, it was like watching the really cool kids pick their football Read more…
Views
Digital advertising is not really digital, and mostly garbage
Digital advertising has already overtaken TV advertising, right? Wrong. According to the latest Strategy Analytics Global Advertising Forecast to 2023, TV advertising spend will increase from $195 billion to $210 billion by 2023. Digital video Read more…