advertising Archives

Context is the new king in the advertising world – but there’s a problem

December 20, 2021 Alex Leslie 0

Context is the new art or science that will drive success in advertising, as recent research shows. But there is a problem. Read more…

Gaming is the future of advertising – so, who needs reality anyway?

December 13, 2021 Alex Leslie 0

Gaming is the future of customer engagement, according to Wunderman Thompson, the leaders in understanding younger customers. Read more…

Privacy and technology killed common sense – is there a glimmer of hope?

November 23, 2021 Alex Leslie 0

Privacy and technology have come together to create the most ridiculous debate about personal data, ever. And it is about to get worse. Read more…

The privacy debate might be reaching a tipping point – and it’s about time

October 25, 2021 Alex Leslie 0

The privacy debate has been rumbling on for some time now. However, the pressure is getting to a point where something has to break. Read more…

Advertising could be about to take a massive hit as privacy becomes vital

July 20, 2021 Alex Leslie 0

Advertising is in trouble, again. Ever since the world went digital, advertising has been playing catch up and is being dealt another blow. Read more…

iOS users are opting not to be tracked and it’s creating marketing mayhem

July 13, 2021 Richard Windsor 0

iOS users are opting not to be tracked which has led to an exodus of marketing money from iOS which does not appear to be going to Android. Read more…

Advertising is being tested in VR – it’s not working, so what is the future?

June 23, 2021 Alex Leslie 0

Advertising in VR just felt wrong. From the moment that Facebook announced that it was going to trial it, we were waiting for the backlash. Read more…