
Digital media reminds us you can’t get quality for free
The demise of Buzzfeed News is part of a larger trend debunking the old internet meme that you can have quality news media (and other digital content) for free. Read more…
The demise of Buzzfeed News is part of a larger trend debunking the old internet meme that you can have quality news media (and other digital content) for free. Read more…
Meta will make it easier for brands to run 3D ads on Facebook and Instagram through a new partnership with e-commerce tech firm VNTANA. Read more…
Mixed reality could become a reality for consumers in a few years, Meta tells ad agencies, giving more details of its metaverse vision. Read more…
Who can be winners in the AI business? Perhaps the answer lies in winning models in other ecosystems, such as online ads and mobile apps. Read more…
Online classifieds platform Carousell is in negotiations to acquire property portal 99.co for a rumored $150 million. Read more…
Marketing is changing as the priorities of consumers are adjusting to a new reality, and there are some new directions. Read more…
Context is the new art or science that will drive success in advertising, as recent research shows. But there is a problem. Read more…
Gaming is the future of customer engagement, according to Wunderman Thompson, the leaders in understanding younger customers. Read more…
Privacy and technology have come together to create the most ridiculous debate about personal data, ever. And it is about to get worse. Read more…
The privacy debate has been rumbling on for some time now. However, the pressure is getting to a point where something has to break. Read more…
Advertising is in trouble, again. Ever since the world went digital, advertising has been playing catch up and is being dealt another blow. Read more…
iOS users are opting not to be tracked which has led to an exodus of marketing money from iOS which does not appear to be going to Android. Read more…
Advertising in VR just felt wrong. From the moment that Facebook announced that it was going to trial it, we were waiting for the backlash. Read more…
Verizon Media has announced the roll-out of its Next-Gen Audiences and Next-Gen Buying in Southeast Asia, to take us beyond cookies. Read more…
Top brands are the early movers when it comes to adapting to new circumstances. This change is being driven by a powerful force – Gen Z. Read more…
Personal data is set to be a focal point for next year. Indeed, personal data should be protected as aggressively as copyright. Read more…
Now, aided by our reliance on science to guide us through this pandemic, brands are using science to bolster their brands. Read more…
Facebook advertising boycott campaign takes take the battle global to increase pressure on the social media company to remove hate speech. Read more…
Education has gone online because of COVID19. To be effective, it must adapt and change and not be slapped onto the internet, as advertising was. Read more…
Advertising was in turmoil even before COVID-19 turned the turmoil into chaos. The industry took too long to catch up with the digital world. Read more…
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