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augmented reality

meta metaverse hardware
Views

Meta won’t pass metaverse Turing Test by throwing hardware at it

June 22, 2022 Richard Windsor 0

Meta is developing hardware designed to kickstart the metaverse by solving the visual Turing Test. But hardware is not the real problem. Read more…

cristiano amon
News

Qualcomm’s Amon bullish on smartphones despite economic slowdown

May 26, 2022 News Centre 0

At WEF, Qualcomm CEO Cristiano Amon sees growth ahead for high-end smartphones, even as talk about an economic slowdown dominates the event. Read more…

google will have glasses
News

Google will have another go at AR glasses – this time, with subtitles

May 12, 2022 News Centre 0

A decade after the infamous debut of Google Glass, Google previews glasses at I/O that display translations of conversations in real time. Read more…

the next steps
Views

The next steps for tech: computerize humans or humanize computers?

February 10, 2022 Alex Leslie 0

The next steps are extraordinarily important and the choices are whether we computerize humans or humanize computers. Or both. Or neither. Read more…

marketing is changing
Views

Marketing is changing universally and telecoms must keep up

February 2, 2022 Alex Leslie 0

Marketing is changing as the priorities of consumers are adjusting to a new reality, and there are some new directions. Read more…

AR is growing
Views

AR is growing faster than we thought – will AR and VR change our reality?

August 23, 2021 Alex Leslie 0

AR is growing faster than we thought and we now have numbers that support this. Will AR and VR take us to the next level of internet. Read more…

consumer AR
Features

Consumer AR needs 5G (and cheaper headsets) to really take off

June 29, 2021 Staff Writer 0

Consumer AR is poised to explode once lighter, lower-cost headsets hit the market, but it won’t mean a thing without robust 5G networks. Read more…

extended reality
Views

Extended reality is a ‘thing’ and companies are investing – but why?

March 22, 2021 Alex Leslie 0

Extended Reality is the new word on the block, taking its place beside Artificial Reality, Augmented Reality and Virtual Reality. Read more…

Indosat Ooredoo iAds
Off the Wire

Indosat Ooredoo launches iAds service based on augmented reality

March 9, 2021 News Centre 0

Indosat Ooredoo iAds is a digital ad platform that is designed by utilizing Augmented Reality (AR), interactive messaging, and mobile video. Read more…

AR augmented reality
Views

Augmented Reality (AR) will find serious success via cool content

October 8, 2020 Alex Leslie 0

Augmented reality (AR) is one of several new technologies that is struggling to find its real niche. We can all see the potential, sort of. Read more…

augmented reality mirror
News

Augmented reality mirror helps select makeup – even with face mask on

July 4, 2020 News Centre 0

Augmented reality (AR) mirror makes easy work of seeing if that scarlet shade of lipstick or long-lash mascara suits you, even with a mask on. Read more…

AR experiences
Features

New AR experiences in SEA amplify creative possibilities for brands

June 4, 2020 News Centre 0

Verizon Media has launched new augmented reality (AR) experiences in Southeast Asia (SEA) with innovative formats, features, and apps Read more…

AR
Views

Augmented Reality – AR – is the Next Big Thing, Tim Cook says so

January 27, 2020 Alex Leslie 0

At a recent back slapping event in Ireland, Apple CEO Tim Cook was asked what he saw as the Next Big Thing in the next five to 10 years. He said AR. Read more…

mixed reality
Views

The mixed reality market is about to skyrocket – apparently

October 30, 2019 Alex Leslie 0

Forget Virtual and Augmented Reality, we should be thinking Mixed Reality. This is according to Juniper Research that doesn’t seem sure what ‘real’ is. Read more…

Virtual Reality
Views

It must be virtually time for Virtual Reality to get real

January 14, 2019 Alex Leslie 0

While Virtual and Augmented Reality might have spent a while in the depths of disillusionment maybe the next year will see them on the way to the plateau of enlightment. Read more…

GSMA VR AR
Off the Wire

GSMA launches forum to unify AR/VR development for 5G

November 22, 2018 News Centre 0

The GSMA announced the launch of a new industry-wide initiative that will focus on the development of cloud-based virtual reality (VR) and augmented reality (AR) technology in a bid to to combat market fragmentation. The Read more…

data powder
Features

Friday Futures: powdered data and jobs only humans can do

November 2, 2018 Alex Leslie 0

Welcome to Friday Futures, our weekly guide to the latest visions of The Future from around the web. This week: data in powder form; 3D printing; original thinking; Tesla video games; zero gravity; cool AR Read more…

Dandelion flight
Features

Friday Futures: dandelion flight science, new human senses

October 19, 2018 Alex Leslie 0

Welcome to Friday Futures, our weekly guide to the latest visions of The Future from around the web. This week: Dandelion flight insight; new senses for humans; Antarctica sings; unintended consequences of technology; AR and Read more…

AR glasses theatre
News

AR glasses provide smart subtitles for theatregoers

October 4, 2018 News Centre 0

LONDON (Reuters) – For all his adult life keen theatregoer Tim Hardy, who is partially deaf, has watched plays with a torch in his hand and a script on his lap so he can follow Read more…

apple AR augmented reality
News

Apple buys augmented-reality display start-up

August 31, 2018 News Centre 0

(Reuters) – Apple has acquired a startup focussed on making lenses for augmented reality glasses, the company confirmed on Wednesday, a signal Apple has ambitions to make a wearable device that would superimpose digital information Read more…

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