Features
Consumer AR needs 5G (and cheaper headsets) to really take off
Consumer AR is poised to explode once lighter, lower-cost headsets hit the market, but it won’t mean a thing without robust 5G networks. Read more…
augmented reality
Views
Extended reality is a ‘thing’ and companies are investing – but why?
Extended Reality is the new word on the block, taking its place beside Artificial Reality, Augmented Reality and Virtual Reality. Read more…
Off the Wire
Indosat Ooredoo launches iAds service based on augmented reality
Indosat Ooredoo iAds is a digital ad platform that is designed by utilizing Augmented Reality (AR), interactive messaging, and mobile video. Read more…
Views
Augmented Reality (AR) will find serious success via cool content
Augmented reality (AR) is one of several new technologies that is struggling to find its real niche. We can all see the potential, sort of. Read more…
News
Augmented reality mirror helps select makeup – even with face mask on
Augmented reality (AR) mirror makes easy work of seeing if that scarlet shade of lipstick or long-lash mascara suits you, even with a mask on. Read more…
Features
New AR experiences in SEA amplify creative possibilities for brands
Verizon Media has launched new augmented reality (AR) experiences in Southeast Asia (SEA) with innovative formats, features, and apps Read more…
Views
Augmented Reality – AR – is the Next Big Thing, Tim Cook says so
At a recent back slapping event in Ireland, Apple CEO Tim Cook was asked what he saw as the Next Big Thing in the next five to 10 years. He said AR. Read more…
Views
The mixed reality market is about to skyrocket – apparently
Forget Virtual and Augmented Reality, we should be thinking Mixed Reality. This is according to Juniper Research that doesn’t seem sure what ‘real’ is. Read more…
Views
It must be virtually time for Virtual Reality to get real
While Virtual and Augmented Reality might have spent a while in the depths of disillusionment maybe the next year will see them on the way to the plateau of enlightment. Read more…
Off the Wire
GSMA launches forum to unify AR/VR development for 5G
The GSMA announced the launch of a new industry-wide initiative that will focus on the development of cloud-based virtual reality (VR) and augmented reality (AR) technology in a bid to to combat market fragmentation. The Read more…