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Meta won’t pass metaverse Turing Test by throwing hardware at it
Meta is developing hardware designed to kickstart the metaverse by solving the visual Turing Test. But hardware is not the real problem. Read more…
augmented reality
News
Qualcomm’s Amon bullish on smartphones despite economic slowdown
At WEF, Qualcomm CEO Cristiano Amon sees growth ahead for high-end smartphones, even as talk about an economic slowdown dominates the event. Read more…
News
Google will have another go at AR glasses – this time, with subtitles
A decade after the infamous debut of Google Glass, Google previews glasses at I/O that display translations of conversations in real time. Read more…
Views
The next steps for tech: computerize humans or humanize computers?
The next steps are extraordinarily important and the choices are whether we computerize humans or humanize computers. Or both. Or neither. Read more…
Views
Marketing is changing universally and telecoms must keep up
Marketing is changing as the priorities of consumers are adjusting to a new reality, and there are some new directions. Read more…
Views
AR is growing faster than we thought – will AR and VR change our reality?
AR is growing faster than we thought and we now have numbers that support this. Will AR and VR take us to the next level of internet. Read more…
Features
Consumer AR needs 5G (and cheaper headsets) to really take off
Consumer AR is poised to explode once lighter, lower-cost headsets hit the market, but it won’t mean a thing without robust 5G networks. Read more…
Views
Extended reality is a ‘thing’ and companies are investing – but why?
Extended Reality is the new word on the block, taking its place beside Artificial Reality, Augmented Reality and Virtual Reality. Read more…
Off the Wire
Indosat Ooredoo launches iAds service based on augmented reality
Indosat Ooredoo iAds is a digital ad platform that is designed by utilizing Augmented Reality (AR), interactive messaging, and mobile video. Read more…
Views
Augmented Reality (AR) will find serious success via cool content
Augmented reality (AR) is one of several new technologies that is struggling to find its real niche. We can all see the potential, sort of. Read more…
News
Augmented reality mirror helps select makeup – even with face mask on
Augmented reality (AR) mirror makes easy work of seeing if that scarlet shade of lipstick or long-lash mascara suits you, even with a mask on. Read more…
Features
New AR experiences in SEA amplify creative possibilities for brands
Verizon Media has launched new augmented reality (AR) experiences in Southeast Asia (SEA) with innovative formats, features, and apps Read more…
Views
Augmented Reality – AR – is the Next Big Thing, Tim Cook says so
At a recent back slapping event in Ireland, Apple CEO Tim Cook was asked what he saw as the Next Big Thing in the next five to 10 years. He said AR. Read more…
Views
The mixed reality market is about to skyrocket – apparently
Forget Virtual and Augmented Reality, we should be thinking Mixed Reality. This is according to Juniper Research that doesn’t seem sure what ‘real’ is. Read more…
Views
It must be virtually time for Virtual Reality to get real
While Virtual and Augmented Reality might have spent a while in the depths of disillusionment maybe the next year will see them on the way to the plateau of enlightment. Read more…
Off the Wire
GSMA launches forum to unify AR/VR development for 5G
The GSMA announced the launch of a new industry-wide initiative that will focus on the development of cloud-based virtual reality (VR) and augmented reality (AR) technology in a bid to to combat market fragmentation. The Read more…
Features
Friday Futures: powdered data and jobs only humans can do
Welcome to Friday Futures, our weekly guide to the latest visions of The Future from around the web. This week: data in powder form; 3D printing; original thinking; Tesla video games; zero gravity; cool AR Read more…
Features
Friday Futures: dandelion flight science, new human senses
Welcome to Friday Futures, our weekly guide to the latest visions of The Future from around the web. This week: Dandelion flight insight; new senses for humans; Antarctica sings; unintended consequences of technology; AR and Read more…
News
AR glasses provide smart subtitles for theatregoers
LONDON (Reuters) – For all his adult life keen theatregoer Tim Hardy, who is partially deaf, has watched plays with a torch in his hand and a script on his lap so he can follow Read more…
News
Apple buys augmented-reality display start-up
(Reuters) – Apple has acquired a startup focussed on making lenses for augmented reality glasses, the company confirmed on Wednesday, a signal Apple has ambitions to make a wearable device that would superimpose digital information Read more…
