Views
Augmented Reality (AR) will find serious success via cool content
Augmented reality (AR) is one of several new technologies that is struggling to find its real niche. We can all see the potential, sort of. Read more…
augmented reality
News
Augmented reality mirror helps select makeup – even with face mask on
Augmented reality (AR) mirror makes easy work of seeing if that scarlet shade of lipstick or long-lash mascara suits you, even with a mask on. Read more…
Features
New AR experiences in SEA amplify creative possibilities for brands
Verizon Media has launched new augmented reality (AR) experiences in Southeast Asia (SEA) with innovative formats, features, and apps Read more…
Views
Augmented Reality – AR – is the Next Big Thing, Tim Cook says so
At a recent back slapping event in Ireland, Apple CEO Tim Cook was asked what he saw as the Next Big Thing in the next five to 10 years. He said AR. Read more…
Views
The mixed reality market is about to skyrocket – apparently
Forget Virtual and Augmented Reality, we should be thinking Mixed Reality. This is according to Juniper Research that doesn’t seem sure what ‘real’ is. Read more…
Views
It must be virtually time for Virtual Reality to get real
While Virtual and Augmented Reality might have spent a while in the depths of disillusionment maybe the next year will see them on the way to the plateau of enlightment. Read more…
Off the Wire
GSMA launches forum to unify AR/VR development for 5G
The GSMA announced the launch of a new industry-wide initiative that will focus on the development of cloud-based virtual reality (VR) and augmented reality (AR) technology in a bid to to combat market fragmentation. The Read more…
Features
Friday Futures: powdered data and jobs only humans can do
Welcome to Friday Futures, our weekly guide to the latest visions of The Future from around the web. This week: data in powder form; 3D printing; original thinking; Tesla video games; zero gravity; cool AR Read more…
Features
Friday Futures: dandelion flight science, new human senses
Welcome to Friday Futures, our weekly guide to the latest visions of The Future from around the web. This week: Dandelion flight insight; new senses for humans; Antarctica sings; unintended consequences of technology; AR and Read more…
News
AR glasses provide smart subtitles for theatregoers
LONDON (Reuters) – For all his adult life keen theatregoer Tim Hardy, who is partially deaf, has watched plays with a torch in his hand and a script on his lap so he can follow Read more…