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digital advertising

digital advertising
Views

Is the fate of digital advertising a sign of things to come?

March 30, 2020 Alex Leslie 0

The fate of digital advertising seems to be sealed, at least for now. There were always questions about its effectiveness, always questions about the industry itself and always questions about the companies that used it and make their fortunes from it. Read more…

Off the Wire

Digital advertising – chasing ROI at expense of customer loyalty

July 24, 2019 News Centre 0

For digital advertising professionals, the biggest priority for almost half of respondents is to demonstrate Return on Investment (ROI) Read more…

advertising cute cat
Views

Digital advertising is not really digital, and mostly garbage

November 12, 2018 Alex Leslie 0

Digital advertising has already overtaken TV advertising, right? Wrong. According to the latest Strategy Analytics Global Advertising Forecast to 2023, TV advertising spend will increase from $195 billion to $210 billion by 2023. Digital video Read more…

sprint pinsight media inmobi
News

InMobi buys Sprint’s mobile ad unit Pinsight Media

October 18, 2018 News Centre 0

(Reuters) – Sprint has sold Pinsight Media – the mobile data and advertising company it created in 2012 – to InMobi, which provides technology for marketers, in an all-stock deal, the companies said on Wednesday. Read more…

spotify
News

Video ads and podcasts are paying off big for Spotify

September 14, 2018 News Centre 0

COLOGNE, Germany (Reuters) – Spotify is increasingly attracting viewers as well as listeners to its free music streaming service and is finding new ways to target adverts and podcasts at customers, its head of global Read more…

google facebook india
News

Facebook is eating Google’s digital ad lunch in India

September 5, 2018 News Centre 0

SAN FRANCISCO/MUMBAI (Reuters) – Google retains only a slight lead over Facebook in the competition for digital ad dollars in the crucial India market, sources familiar with the figures say, even though the search giant Read more…

advertising
Views

Advertising deserves a damn good thrashing

September 3, 2018 Alex Leslie 0

Advertising has lost its way. It is not getting to the people who it is designed to get to and will soon pay the price if it doesn’t do something cool. And fast. How many Read more…

accedo AR
Off the Wire

Accedo launches targeted AR ads for AWS’ MediaTailor

August 30, 2018 News Centre 0

Accedo has announced the launch of a targeted advertising solution for augmented reality (AR) experiences with the API integration of Amazon Web Services (AWS) Elemental MediaTailor. AWS Elemental MediaTailor is a cloud-based video service that Read more…

facebook privacy
News

Facebook says better privacy will hurt profits, proves it with Q2 results

July 27, 2018 News Centre 0

(Reuters) – Facebook Inc’s shares lost as much as a quarter of their value on Wednesday after executives said that profit margins would plummet for several years due to the costs of improving privacy safeguards Read more…

google alphabet
News

Alphabet delights Wall Street by still making gobs of profit

July 24, 2018 News Centre 0

(Reuters) – Alphabet on Monday reported that expenses from its Google search business grew more slowly in the second quarter while revenue rose more steeply than analysts had anticipated, boosting profit above Wall Street targets Read more…

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Popular Posts
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