The fate of digital advertising seems to be sealed, at least for now. There were always questions about its effectiveness, always questions about the industry itself and always questions about the companies that used it and make their fortunes from it. Read more…
For digital advertising professionals, the biggest priority for almost half of respondents is to demonstrate Return on Investment (ROI) Read more…
Digital advertising has already overtaken TV advertising, right? Wrong. According to the latest Strategy Analytics Global Advertising Forecast to 2023, TV advertising spend will increase from $195 billion to $210 billion by 2023. Digital video Read more…
(Reuters) – Sprint has sold Pinsight Media – the mobile data and advertising company it created in 2012 – to InMobi, which provides technology for marketers, in an all-stock deal, the companies said on Wednesday. Read more…
COLOGNE, Germany (Reuters) – Spotify is increasingly attracting viewers as well as listeners to its free music streaming service and is finding new ways to target adverts and podcasts at customers, its head of global Read more…
SAN FRANCISCO/MUMBAI (Reuters) – Google retains only a slight lead over Facebook in the competition for digital ad dollars in the crucial India market, sources familiar with the figures say, even though the search giant Read more…
Advertising has lost its way. It is not getting to the people who it is designed to get to and will soon pay the price if it doesn’t do something cool. And fast. How many Read more…
Accedo has announced the launch of a targeted advertising solution for augmented reality (AR) experiences with the API integration of Amazon Web Services (AWS) Elemental MediaTailor. AWS Elemental MediaTailor is a cloud-based video service that Read more…
(Reuters) – Facebook Inc’s shares lost as much as a quarter of their value on Wednesday after executives said that profit margins would plummet for several years due to the costs of improving privacy safeguards Read more…
(Reuters) – Alphabet on Monday reported that expenses from its Google search business grew more slowly in the second quarter while revenue rose more steeply than analysts had anticipated, boosting profit above Wall Street targets Read more…
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