News
Twitter is making big money from China despite ban
Twitter is banned in China, yet local authorities are splurging on global advertising on the site, making China Twitter’s fastest-growing overseas ad market. Read more…
digital advertising
News
Digital drives global ad growth amid the pandemic
The global ad industry will notch higher than expected growth this year as firms go digital to reach customers during the pandemic. Read more…
Views
Is the fate of digital advertising a sign of things to come?
The fate of digital advertising seems to be sealed, at least for now. There were always questions about its effectiveness, always questions about the industry itself and always questions about the companies that used it and make their fortunes from it. Read more…
Off the Wire
Digital advertising – chasing ROI at expense of customer loyalty
For digital advertising professionals, the biggest priority for almost half of respondents is to demonstrate Return on Investment (ROI) Read more…
Views
Digital advertising is not really digital, and mostly garbage
Digital advertising has already overtaken TV advertising, right? Wrong. According to the latest Strategy Analytics Global Advertising Forecast to 2023, TV advertising spend will increase from $195 billion to $210 billion by 2023. Digital video Read more…
News
InMobi buys Sprint’s mobile ad unit Pinsight Media
(Reuters) – Sprint has sold Pinsight Media – the mobile data and advertising company it created in 2012 – to InMobi, which provides technology for marketers, in an all-stock deal, the companies said on Wednesday. Read more…
News
Video ads and podcasts are paying off big for Spotify
COLOGNE, Germany (Reuters) – Spotify is increasingly attracting viewers as well as listeners to its free music streaming service and is finding new ways to target adverts and podcasts at customers, its head of global Read more…
News
Facebook is eating Google’s digital ad lunch in India
SAN FRANCISCO/MUMBAI (Reuters) – Google retains only a slight lead over Facebook in the competition for digital ad dollars in the crucial India market, sources familiar with the figures say, even though the search giant Read more…
Views
Advertising deserves a damn good thrashing
Advertising has lost its way. It is not getting to the people who it is designed to get to and will soon pay the price if it doesn’t do something cool. And fast. How many Read more…
Off the Wire
Accedo launches targeted AR ads for AWS’ MediaTailor
Accedo has announced the launch of a targeted advertising solution for augmented reality (AR) experiences with the API integration of Amazon Web Services (AWS) Elemental MediaTailor. AWS Elemental MediaTailor is a cloud-based video service that Read more…
News
Facebook says better privacy will hurt profits, proves it with Q2 results
(Reuters) – Facebook Inc’s shares lost as much as a quarter of their value on Wednesday after executives said that profit margins would plummet for several years due to the costs of improving privacy safeguards Read more…
News
Alphabet delights Wall Street by still making gobs of profit
(Reuters) – Alphabet on Monday reported that expenses from its Google search business grew more slowly in the second quarter while revenue rose more steeply than analysts had anticipated, boosting profit above Wall Street targets Read more…
Off the Wire
Singtel’s Amobee wins court auction to buy Videology assets
Singtel subsidiary Amobee announced that it has emerged as the winner in the court supervised auction to acquire certain assets from Videology, a software provider for advanced TV and video advertising for purchase price of Read more…
News
New Google tools apply machine learning to ad placement
SAN FRANCISCO (Reuters) – Google introduced new ad-buying tools on Tuesday that showcase its growing push to allow machines instead of humans to fine-tune ads and determine where they should run. Advertisers have welcomed the Read more…
Off the Wire
Mediaocean and IBM iX form blockchain consortium for digital ads
Advertising software provider Mediaocean and IBM iX announced the launch of a blockchain consortium for the digital media supply chain. Bringing together big-name advertisers, agencies and publishers, including Kellogg, Kimberly-Clark, Pfizer, Unilever and IBM Watson Read more…
News
Google updates ad-serving platform for GDPR compliance
(Reuters) – Google said on Tuesday it had updated its ad-serving platform, which is used by online publishers, allowing them to select advertising tech vendors that comply with new European data privacy laws. Google is Read more…
News
Merger only way to compete with Google for ad dollars: Time Warner CEO
WASHINGTON (Reuters) – Time Warner chief executive Jeff Bewkes on Wednesday defended his company’s planned merger with telecoms firm AT&T as necessary to compete effectively for advertising with internet giants like Google and Facebook. Bewkes Read more…
Views
Facebook is in trouble now that users finally realize they’re the product
A large part of the outrage stemming from Facebook’s (and everyone else’s) apparent lack of care when it comes to users’ privacy is derived from a fundamental misunderstanding of how internet economics work. I think Read more…
News
Google to ban ads for cryptocurrencies and ICOs starting in June
LONDON (Reuters) – Google said on Wednesday it was banning advertisements for cryptocurrencies and initial coin offerings, the latest internet company to clamp down on the sector amid growing concerns about scams. Google’s action, which Read more…
News
Apps are the chief driver of Google’s ad business now
SAN FRANCISCO (Reuters) – Google makes ads show up in more smartphone apps than any other technology company. That is the core of a resurgent business for parent Alphabet. Google’s ad network unit has posted Read more…