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digital advertising

twitter china
News

Twitter is making big money from China despite ban

September 13, 2022 News Centre 0

Twitter is banned in China, yet local authorities are splurging on global advertising on the site, making China Twitter’s fastest-growing overseas ad market. Read more…

social media ad
News

Digital drives global ad growth amid the pandemic

December 7, 2021 News Centre 0

The global ad industry will notch higher than expected growth this year as firms go digital to reach customers during the pandemic. Read more…

digital advertising
Views

Is the fate of digital advertising a sign of things to come?

March 30, 2020 Alex Leslie 0

The fate of digital advertising seems to be sealed, at least for now. There were always questions about its effectiveness, always questions about the industry itself and always questions about the companies that used it and make their fortunes from it. Read more…

Off the Wire

Digital advertising – chasing ROI at expense of customer loyalty

July 24, 2019 News Centre 0

For digital advertising professionals, the biggest priority for almost half of respondents is to demonstrate Return on Investment (ROI) Read more…

advertising cute cat
Views

Digital advertising is not really digital, and mostly garbage

November 12, 2018 Alex Leslie 0

Digital advertising has already overtaken TV advertising, right? Wrong. According to the latest Strategy Analytics Global Advertising Forecast to 2023, TV advertising spend will increase from $195 billion to $210 billion by 2023. Digital video Read more…

sprint pinsight media inmobi
News

InMobi buys Sprint’s mobile ad unit Pinsight Media

October 18, 2018 News Centre 0

(Reuters) – Sprint has sold Pinsight Media – the mobile data and advertising company it created in 2012 – to InMobi, which provides technology for marketers, in an all-stock deal, the companies said on Wednesday. Read more…

spotify
News

Video ads and podcasts are paying off big for Spotify

September 14, 2018 News Centre 0

COLOGNE, Germany (Reuters) – Spotify is increasingly attracting viewers as well as listeners to its free music streaming service and is finding new ways to target adverts and podcasts at customers, its head of global Read more…

google facebook india
News

Facebook is eating Google’s digital ad lunch in India

September 5, 2018 News Centre 0

SAN FRANCISCO/MUMBAI (Reuters) – Google retains only a slight lead over Facebook in the competition for digital ad dollars in the crucial India market, sources familiar with the figures say, even though the search giant Read more…

advertising
Views

Advertising deserves a damn good thrashing

September 3, 2018 Alex Leslie 0

Advertising has lost its way. It is not getting to the people who it is designed to get to and will soon pay the price if it doesn’t do something cool. And fast. How many Read more…

accedo AR
Off the Wire

Accedo launches targeted AR ads for AWS’ MediaTailor

August 30, 2018 News Centre 0

Accedo has announced the launch of a targeted advertising solution for augmented reality (AR) experiences with the API integration of Amazon Web Services (AWS) Elemental MediaTailor. AWS Elemental MediaTailor is a cloud-based video service that Read more…

facebook privacy
News

Facebook says better privacy will hurt profits, proves it with Q2 results

July 27, 2018 News Centre 0

(Reuters) – Facebook Inc’s shares lost as much as a quarter of their value on Wednesday after executives said that profit margins would plummet for several years due to the costs of improving privacy safeguards Read more…

google alphabet
News

Alphabet delights Wall Street by still making gobs of profit

July 24, 2018 News Centre 0

(Reuters) – Alphabet on Monday reported that expenses from its Google search business grew more slowly in the second quarter while revenue rose more steeply than analysts had anticipated, boosting profit above Wall Street targets Read more…

singtel is amobee
Off the Wire

Singtel’s Amobee wins court auction to buy Videology assets

July 19, 2018 News Centre 0

Singtel subsidiary Amobee announced that it has emerged as the winner in the court supervised auction to acquire certain assets from Videology, a software provider for advanced TV and video advertising for purchase price of Read more…

google
News

New Google tools apply machine learning to ad placement

July 11, 2018 News Centre 0

SAN FRANCISCO (Reuters) – Google introduced new ad-buying tools on Tuesday that showcase its growing push to allow machines instead of humans to fine-tune ads and determine where they should run. Advertisers have welcomed the Read more…

adtech mediaocean
Off the Wire

Mediaocean and IBM iX form blockchain consortium for digital ads

June 20, 2018 News Centre 0

Advertising software provider Mediaocean and IBM iX announced the launch of a blockchain consortium for the digital media supply chain. Bringing together big-name advertisers, agencies and publishers, including Kellogg, Kimberly-Clark, Pfizer, Unilever and IBM Watson Read more…

google
News

Google updates ad-serving platform for GDPR compliance

May 9, 2018 News Centre 0

(Reuters) – Google said on Tuesday it had updated its ad-serving platform, which is used by online publishers, allowing them to select advertising tech vendors that comply with new European data privacy laws. Google is Read more…

time warner
News

Merger only way to compete with Google for ad dollars: Time Warner CEO

April 19, 2018 News Centre 0

WASHINGTON (Reuters) – Time Warner chief executive Jeff Bewkes on Wednesday defended his company’s planned merger with telecoms firm AT&T as necessary to compete effectively for advertising with internet giants like Google and Facebook. Bewkes Read more…

facebook mob
Views

Facebook is in trouble now that users finally realize they’re the product

March 23, 2018 Richard Windsor 0

A large part of the outrage stemming from Facebook’s (and everyone else’s) apparent lack of care when it comes to users’ privacy is derived from a fundamental misunderstanding of how internet economics work. I think Read more…

bitcoin cryptocurrency
News

Google to ban ads for cryptocurrencies and ICOs starting in June

March 15, 2018 News Centre 0

LONDON (Reuters) – Google said on Wednesday it was banning advertisements for cryptocurrencies and initial coin offerings, the latest internet company to clamp down on the sector amid growing concerns about scams. Google’s action, which Read more…

google ad apps
News

Apps are the chief driver of Google’s ad business now

February 16, 2018 News Centre 0

SAN FRANCISCO (Reuters) – Google makes ads show up in more smartphone apps than any other technology company. That is the core of a resurgent business for parent Alphabet. Google’s ad network unit has posted Read more…

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