Digital advertising has already overtaken TV advertising, right? Wrong. According to the latest Strategy Analytics Global Advertising Forecast to 2023, TV advertising spend will increase from $195 billion to $210 billion by 2023. Digital video Read more…
(Reuters) – Sprint has sold Pinsight Media – the mobile data and advertising company it created in 2012 – to InMobi, which provides technology for marketers, in an all-stock deal, the companies said on Wednesday. Read more…
COLOGNE, Germany (Reuters) – Spotify is increasingly attracting viewers as well as listeners to its free music streaming service and is finding new ways to target adverts and podcasts at customers, its head of global Read more…
SAN FRANCISCO/MUMBAI (Reuters) – Google retains only a slight lead over Facebook in the competition for digital ad dollars in the crucial India market, sources familiar with the figures say, even though the search giant Read more…
Advertising has lost its way. It is not getting to the people who it is designed to get to and will soon pay the price if it doesn’t do something cool. And fast. How many Read more…
Accedo has announced the launch of a targeted advertising solution for augmented reality (AR) experiences with the API integration of Amazon Web Services (AWS) Elemental MediaTailor. AWS Elemental MediaTailor is a cloud-based video service that Read more…
(Reuters) – Facebook Inc’s shares lost as much as a quarter of their value on Wednesday after executives said that profit margins would plummet for several years due to the costs of improving privacy safeguards Read more…
(Reuters) – Alphabet on Monday reported that expenses from its Google search business grew more slowly in the second quarter while revenue rose more steeply than analysts had anticipated, boosting profit above Wall Street targets Read more…
Singtel subsidiary Amobee announced that it has emerged as the winner in the court supervised auction to acquire certain assets from Videology, a software provider for advanced TV and video advertising for purchase price of Read more…
SAN FRANCISCO (Reuters) – Google introduced new ad-buying tools on Tuesday that showcase its growing push to allow machines instead of humans to fine-tune ads and determine where they should run. Advertisers have welcomed the Read more…
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