
Twitter is making big money from China despite ban
Twitter is banned in China, yet local authorities are splurging on global advertising on the site, making China Twitter’s fastest-growing overseas ad market. Read more…
Twitter is banned in China, yet local authorities are splurging on global advertising on the site, making China Twitter’s fastest-growing overseas ad market. Read more…
The global ad industry will notch higher than expected growth this year as firms go digital to reach customers during the pandemic. Read more…
The fate of digital advertising seems to be sealed, at least for now. There were always questions about its effectiveness, always questions about the industry itself and always questions about the companies that used it and make their fortunes from it. Read more…
For digital advertising professionals, the biggest priority for almost half of respondents is to demonstrate Return on Investment (ROI) Read more…
Digital advertising has already overtaken TV advertising, right? Wrong. According to the latest Strategy Analytics Global Advertising Forecast to 2023, TV advertising spend will increase from $195 billion to $210 billion by 2023. Digital video Read more…
(Reuters) – Sprint has sold Pinsight Media – the mobile data and advertising company it created in 2012 – to InMobi, which provides technology for marketers, in an all-stock deal, the companies said on Wednesday. Read more…
COLOGNE, Germany (Reuters) – Spotify is increasingly attracting viewers as well as listeners to its free music streaming service and is finding new ways to target adverts and podcasts at customers, its head of global Read more…
SAN FRANCISCO/MUMBAI (Reuters) – Google retains only a slight lead over Facebook in the competition for digital ad dollars in the crucial India market, sources familiar with the figures say, even though the search giant Read more…
Advertising has lost its way. It is not getting to the people who it is designed to get to and will soon pay the price if it doesn’t do something cool. And fast. How many Read more…
Accedo has announced the launch of a targeted advertising solution for augmented reality (AR) experiences with the API integration of Amazon Web Services (AWS) Elemental MediaTailor. AWS Elemental MediaTailor is a cloud-based video service that Read more…
(Reuters) – Facebook Inc’s shares lost as much as a quarter of their value on Wednesday after executives said that profit margins would plummet for several years due to the costs of improving privacy safeguards Read more…
(Reuters) – Alphabet on Monday reported that expenses from its Google search business grew more slowly in the second quarter while revenue rose more steeply than analysts had anticipated, boosting profit above Wall Street targets Read more…
Singtel subsidiary Amobee announced that it has emerged as the winner in the court supervised auction to acquire certain assets from Videology, a software provider for advanced TV and video advertising for purchase price of Read more…
SAN FRANCISCO (Reuters) – Google introduced new ad-buying tools on Tuesday that showcase its growing push to allow machines instead of humans to fine-tune ads and determine where they should run. Advertisers have welcomed the Read more…
Advertising software provider Mediaocean and IBM iX announced the launch of a blockchain consortium for the digital media supply chain. Bringing together big-name advertisers, agencies and publishers, including Kellogg, Kimberly-Clark, Pfizer, Unilever and IBM Watson Read more…
(Reuters) – Google said on Tuesday it had updated its ad-serving platform, which is used by online publishers, allowing them to select advertising tech vendors that comply with new European data privacy laws. Google is Read more…
WASHINGTON (Reuters) – Time Warner chief executive Jeff Bewkes on Wednesday defended his company’s planned merger with telecoms firm AT&T as necessary to compete effectively for advertising with internet giants like Google and Facebook. Bewkes Read more…
A large part of the outrage stemming from Facebook’s (and everyone else’s) apparent lack of care when it comes to users’ privacy is derived from a fundamental misunderstanding of how internet economics work. I think Read more…
LONDON (Reuters) – Google said on Wednesday it was banning advertisements for cryptocurrencies and initial coin offerings, the latest internet company to clamp down on the sector amid growing concerns about scams. Google’s action, which Read more…
SAN FRANCISCO (Reuters) – Google makes ads show up in more smartphone apps than any other technology company. That is the core of a resurgent business for parent Alphabet. Google’s ad network unit has posted Read more…
© Disruptive.Asia 2023